twice connect

Boston Acoustics Partners With ICE

8/26/2011 03:00:00 PM Eastern

Peabody, Mass. -
Boston Acoustics announced it is partnering with In Car Experts (ICE) to strengthen
its support for the independent specialist.

ICE is a buying
group for mobile electronics retailers.

The newly formed
relationship will consist of Boston Acoustics funding of ICE marketing tools,
an enhanced ICE member program and co-op that can be used towards ICE
membership, Boston Acoustics said.

An ICE dealer
locator has also been placed on the Boston Mobile website. ICE will create a
Boston Acoustics feedback committee that will assist Boston leadership in
future product and program development, according to Boston. The committee will
be comprised of current Boston retailers, non-Boston retailers and previous
Boston retailers.

Rob Elliott, ICE
executive director, said in a statement, "Many brands talk about their
commitment to the independent, but Boston's Authorized Dealer Portal and UAP
are proving it.  We have watched the
unbelievable impact the UAP policy has had on Denon and Boston Home product and
can't wait to see the same impact on the car product.

"It is my opinion
that Boston's UAP policy will make it nearly impossible to find Boston product
on the internet at unprofitable price points," said Elliott.

Boston Acoustics'
parent company is D&M Holdings.


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