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Boston Acoustics Partners With ICE

8/26/2011 03:00:00 PM Eastern
Peabody, Mass. - Boston Acoustics announced it is partnering with In Car Experts (ICE) to strengthen its support for the independent specialist.

ICE is a buying group for mobile electronics retailers.

The newly formed relationship will consist of Boston Acoustics funding of ICE marketing tools, an enhanced ICE member program and co-op that can be used towards ICE membership, Boston Acoustics said.

An ICE dealer locator has also been placed on the Boston Mobile website. ICE will create a Boston Acoustics feedback committee that will assist Boston leadership in future product and program development, according to Boston. The committee will be comprised of current Boston retailers, non-Boston retailers and previous Boston retailers.

Rob Elliott, ICE executive director, said in a statement, "Many brands talk about their commitment to the independent, but Boston's Authorized Dealer Portal and UAP are proving it.  We have watched the unbelievable impact the UAP policy has had on Denon and Boston Home product and can't wait to see the same impact on the car product.

"It is my opinion that Boston's UAP policy will make it nearly impossible to find Boston product on the internet at unprofitable price points," said Elliott.

Boston Acoustics' parent company is D&M Holdings.

 
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