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Beats Adds New Colors

Santa Monica, Calif. — Beats by Dr. Dre has expanded its Beats Mixr line to include new colors. 5/13/2013 11:29:00 AM Eastern

Santa Monica, Calif. — Beats by Dr. Dre has expanded its Beats Mixr line to include new colors.

The five new neon colors will be available exclusively through Target and the company’s website until June 2 and will roll out to other retailers thereafter, a Beats spokeswoman told TWICE. They became available on Target.com today and will be sold in Target’s brick-and-mortar stores starting May 19.  

The over-ear Mixr headphones feature 40mm drivers, leatherette ear pads, a buddy jack for daisychaining, in-line mic and remote, and a $249 price tag.