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Apple App Store Hits 100K Mark

11/04/2009 09:21:47 AM Eastern

Cupertino, Calif. - More than 100,000 apps are now available in Apple's App Store for use by the more than 50 million owners of iPhones and iPod Touches in 77 countries, Apple announced.

To date, consumers have downloaded more than 2 billion apps, the company added.

The number of apps and downloads is up from July, when Apple said more than 1.5 billion apps had been downloaded in the store's first year of existence. At that time, the store featured more than 65,000 apps, and more than 40 million iPhones and Touches had been shipped.

Apple apps are available in 77 countries in 20 categories, including games, business, news, sports, health, reference and travel.

Recently launched improvements to the App Store include Genius for Apps to recommend apps based on previous purchases, subcategory listings and improved customer reviews. With the recently introduced iTunes 9, consumers who organize their apps in iTunes can have them appear on their iPhone or iPod Touch with the same layout.

With the iPhone OS 3.0, app developers can offer consumers the choice of buying content, subscriptions and digital services from directly inside their apps, the company added.

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