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Amazon Intros $114 Ad-Subsidized Kindle

4/12/2011 11:19:47 AM Eastern

Seattle - Amazon rolled
out a new promotion for its Kindle line called Kindle With Special Offers that
lowers the price to $114.

kindle

The Kindle included is
the $139 Kindle with Wi-Fi. It is available for pre-orders and will ship on May
3.

To counter the lower
price Kindle With Special Offers users will have to accept a sponsored
screensaver and advertising on the bottom of the home page.

The initial screensavers
will be from companiesuch as Buick, Olay, Visa and Amazon.com Reward Visa Card.
The Kindle owner will have some flexibility in what screensaver promotions are
pushed onto their device. Through a free app the consumer can pick the most
visually appealing ad and they can indicate what type of advertising they would
like to receive.

To sweeten the deal Amazon will send the user regularly updated
special promotional pricing offers. The first week's offer will include:

  • $10 for $20 Amazon.com Gift Card

  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose
    from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop
    or Amazon Swim Shop

  • Free $100 Amazon.com Gift Card when you get an
    Amazon Rewards Visa Card (normally $30)
  • Buy one of 30 Kindle bestsellers with your Visa
    card and get $10 Amazon.com credit

  • 50 percent off Roku Streaming Player (normally
    $99)