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3-D HDTV,Other Tech Demos Mark CEATEC 2009

10/08/2009 09:00:57 AM Eastern

Chiba City, Japan - Sharp, Sony, Toshiba and Mitsubishi all
showed versions of 3-D HDTV at the CEATEC show, among the many demonstrations
of possible technologies, as well as products concerning the environment for
Japan, and overseas.

Sony's booth was dominated by 3-D HD demos of movies, games and
sports. Sony's 3-D HDTVs will debut in 2010 in the Bravia LCD line.

A 3-D digital cinema projector was also shown. The SRX-R220 uses
the company's RealD 3-D digital cinema system to deliver 4K 2-D projection as
well as 3-D images in a single projection unit.

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Sony also displayed a high frame-rate (240 fps) single-lens 3-D
camera for professional use.

Among the more interesting demos at the Sony booth was a 2.5-inch
flexible OLED screen that is 0.2mm thick and uses a flexible organic thin film
transistor to drive its display.

Sony demonstrated its TransferJet interoperable wireless transfer
technology, including transmission of pictures from a digital still camera to a
digital photo frame and a download of video content to a mobile phone.

Concerning the environment, Sony demonstrated a "presence sensor"
that automatically turns a TV on or off depending upon the presence of viewers
in the room. It reportedly can cut about 50 percent of power consumption.

Sharp emphasized its 3-D HDTV capabilities in a demo along with a
display of an electric car powered by a photovoltaic cell. It also demonstrated
the Mainichi Shimbun x DoTV, which enables Aquos TV viewers to read the
Japanese newspaper of the same name every morning. The service just began in Japan and there are no plans for U.S. service.

Sharp also introduced 60-inch, 52-inch, 46-inch and 40-inch
versions of the LX series of LED Aquos TVs, to ship in Japan in
November with pricing still to be set.

The new LX series uses Sharp's proprietary photo alignment
technology has a contrast of 2,000,000:1, uses 30 percent less power than its
GX series, which it claims is the industry's lowest. All but the 40-inch TV use
the ARSS six-speaker system with duo bass subwoofer, Sharp said.

Sharp also made a green statement at the show. The Green Front
Sakai at its booth showed the company's solar DC Eco-House concept which cuts
CO2 emissions to virtually zero. An Eco-Solutions corner showed health and
environmental products, such as solar power, LED lighting and lamps, and other
green solutions for homes and businesses.

Toshiba
unveiled its prototype 50-inch Cell Regza 55X1 FullHD LCD TV
that features
a hard disk drive that can record simultaneously up to eight channels of
digital terrestrial broadcasts. It will debut in Japan
during December and in the U.S.
sometime next year.

Toshiba also showed a 3-D version of the Cell Regza using an
interactive 3-D GUI that integrates a 3-D-capturing infrared sensor.

Mitsubishi had a 3-D HD demonstration in a theater setting, a
display of its Laser TVs, environmental solutions for home appliance recycling,
and photovoltaic power solutions. It showed its lineup of LCD TVs and Blu ray
recording decks for the Japanese market.

But the subject of its main stage was what it called the world's
first 155-inch OLED scalable display for digital signage in airports, train
stations, restaurants and other types of businesses, Mitsubishi said.