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Yamaha Grows Its In-Ear Headphones

4/05/2010 12:01:00 AM Eastern

BUENA PARK, CALIF. — Yamaha
Electronics expanded its recent entry
into the in-ear headphones market
last week with the introduction of two
new models.

Although Yamaha has been selling
headphones for years, its previous overear
models were geared toward musicians
and sound engineers. The EPH-
20 and EPH-50, which join the EPH-30
introduced late last year, are targeted
toward teens and audiophiles alike.

“We did not enter the market until
we were confident that our exacting
manufacturing, design and quality requirements
could be met for an ‘in-ear’
model. Our headphones had to outperform
all other models on the market
in their price range, and provide the
exceptional acoustic performance that is expected from Yamaha,” a spokesperson
told TWICE.

The EPH-20 ($29.95 suggested retail)
are meant for “teens who need to
own at least a couple of different earphone
colors,” Yamaha said. They are
offered in five colors: black, hot pink,
indigo blue, lime green and red berry
brown.

The EPH-50 ($99.95) are designed
for audiophiles, the company said, and
feature a larger audio driver and a ¼-
inch plug adapter; they come in black or
white. Both the EPH-20 and EPH-50
are scheduled to be available this month
at retailers including Amazon, Fry’s and
Guitar Center. Further technical specs
weren’t provided at press time.

The EPH-30 were introduced in late
2009 and retail for a suggested $49.95.
They feature 9mm dynamic drivers
and also come in black and white.
Three sizes of ear buds are included.
Frequency range is listed at 20Hz to
21,000Hz.

When asked if other in-ear models
were planned, a spokesperson said,
“No new launches are imminent, but
stay tuned.”

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