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This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Nikon became the second major camera manufacturer to announce a sub-$1,000 digital SLR with the preliminary announcement of the D70, a product targeted at the rapidly growing market for advanced, interchangeable-lens digital cameras at consumer-friendly price points.
Pentax unveiled two digital SLR cameras late last month alongside a new naming system that harkens back to the company's 35mm heritage.
In the place of the *ist D nomenclature, Pentax will refer to its digital SLR models as its “K-series” after the company's line of 35mm film SLRs. The move completes a model naming realignment announced at International CES.
Canon aimed to upset the SLR applecart again with the introduction of a new Digital Rebel, which will join the existing model beneath the $1,000 mark.
The new EOS Digital Rebel XT will be offered in March with a lens for an estimated $999, and without a lens for an estimated $899. It will ship in black or silver. Canon will keep the older Rebel in the line and lower its price to $799.
Pentax added a new entry-level K-series digital SLR to its lineup.
The K100D Super is a follow up to last year's K100D and adds a dust-removal system that combines a coating on the unit's low pass filter and CCD vibration to combat dust.
The 6-megapixel K100D Super also features a CCD-shifting anti-shake technology, a 2.5-inch LCD screen, an 11-point autofocus and light sensitivities to ISO 3200 (available both automatically and manually).
As consumer fascination with digital still cameras (DSC) continues to draw demand toward more and better featured models, camera manufacturers have stepped up their emphasis on delivering d-SLR models that appeal to both eager novices and better skilled photographers.
Sony announced its second digital SLR earlier this month.
The 12-megapixel Alpha 700 will join the original A100, which stays on the market. With body and lens configurations ranging from $1,400 to $1,900, the new A700 is geared toward the budding market for advanced amateurs and enthusiasts stepping up from consumer-level digital SLRs, said Mark Weir, senior product manager, Sony.