By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Ottawa, Ontario — Espial, an on-demand TV software and solutions provider, said that its Espial TV browser has been selected to power Toshiba's next-generation LED TVs in North America.
The Espial TV browser enables television providers to deploy personalized, interactive applications to consumers, the company said.
The software development kit enables the Toshiba TV’s graphical user interface to be customized to include such features as multiple browser windows and visual thumbnails for recent and favorite websites. The multi-tabbed design provides users with the same ease of use currently available on desktop, tablet, and smartphone browsers, Espial said.
Utilizing Espial TV browser's screen navigation and comprehensive open web browsing capabilities — including support of HTML5 content — users can access a variety of customized applications including product menus, social media, interactive advertising, email, chat and video games, the company said.
In addition, the user interface can be tailored according to the needs of a specific geographical market and easily integrated with Toshiba tablet applications to extend consumers' media experience beyond the traditional TV screen, Espial said.
More information about the Espial TV browser and other Espial products is available at Espial.com.
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