By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Denver – SunBriteTV and Soundcast Systems used CEDIA Expo here to announce the formation of a new Outdoor Entertainment Alliance (OEA).
The new promotional partnership will pool the companies’ promotional efforts and spending to spread the word about the growing trend of entertaining outdoors, and all of the new technologies and appliances that go along with it.
Tom Dixon, SunBriteTV marketing VP, said the OEA is expected to dramatically increase consumer awareness using traditional marketing and social-media outreach. It will also establish and position outdoor entertainment products as a viable, stand-alone category in the retail space.
The alliance, he said, will not be open to all players, but will rather include select representatives from each of the different product categories associated with entertaining outdoors.
SunBriteTV will represent the all-weather TV category, while Soundcast will contribute the outdoor audio representation.
Dixon said the OEA is looking for representatives from the pool, outdoor furniture, grilling and appliance spaces, among others, to round out the package of players.
Planned activities will include consumer cross-promotions, national co-advertising campaigns, co-merchandising with key retailers, joint PR activities and events, promotional event co-marketing, and co-sponsorships of charitable and philanthropic activities.
Dixon said that since SunBriteTV took the direction of mainstreaming its outdoor TV lines, it has seen exponential growth in the past year.
The company’s TV lines are now carried by such regional electronics retailers as New York-based PC Richard & Son, HTSA member dealers and independents.
SunBriteTV also showed here a new wireless HDMI transmitter/receiver solution that will enable outdoor entertainment enthusiasts to install its TVs without the need to run cables to source devices inside the home.
The system will work for a distance of a 110-feet through walls, and carries an opening suggested retail of $595.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.