By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Brisbane, Calif. — Monster held two autograph signings at high-profile events this, benefitting two separate charities.
The first, a backstage autograph party at the CMT Music Awards on June 5, featured celebrities and performers signing a pair of Monster’s DNA headphones. The headphones will be later auctioned off to benefit the charity Second Harvest.
Monster also hosted a pre-concert sound check with CMT Music Awards host Jason Aldean for 25 fans.
On June 12, Monster held another autograph event with celebrities attending the Spike TV’s Guys Choice Awards. These headphones will auctioned off on June 26 to benefit the Spike TV’s Hire a Vet Foundation.
Both of these events are the result of an alliance Monster has formed with Viacom, first announced last fall.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.