By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Brisbane, Calif. — Monster has launched an Instagram series that will feature a mix of conceptual stories, artist features and do-it-yourself videos.
The series launches under the new brand theme “#plugn,” for its Monster’s N-Tune headphone line. The company it plans to use the campaign to “showcase how today’s youth use music to inspire the art, fashion and culture they create.”
The series launched with a video called “Balloon Girl.” New content will post weekly.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.