By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York — Monster unveiled a refreshed line of high-end A/V cables at CE Week, including its first cable intended for 4K Ultra High-Definition video and 4K gaming.
Head monster Noel Lee unveiled the M2000 Active HDMI cable, the flagship of the company's new M series and the first single HDMI cable capable of data-transfer speeds up to 31.5Gbps, he said. The cable was developed with semiconductor supplier Spectra7 and is the first to be endorsed by the Imaging Science Foundation for Ultra HD use.
The M-series introduction kicks off the company's Monster Power 2.0 initiative, aimed at the fledgling Ultra HD TV and 4K and 3D gaming markets. Lee's backdrop in the room was a professional 4K video camera from Red, which he said he chose to address the question of "Where is the Ultra HD content? It's here. Studios are shooting movies and TV shows with it. Redray players are coming to market. There are two beautiful new Ultra HD sets on display downstairs [from Toshiba and Sony].”
But, Lee added, 4K content has room to grow. "We're only at 24 fps with today's 4K. That's great for movies, but wait until 4K frame rates reach 60 fps. It will happen and Monster will be ready with its Cable For Life guarantee.” The program, which covers the M series, guarantees a free replacement cable for the lifetime of the product if data-transfer needs exceed the cable's limit.
The M2000 will ship next month. Monster will fill out the new M series with advanced speaker wire and analog interconnect cables, to come. Specific retails for the M-Series were not announced, but Monster said the line will range from about $50 to about $500.
Monster also refreshed its Core line of HDMI cables, packaging them as Gold (18Gbps), Platinum (22.6Gbps) and Black Platinum (27Gbps). The Monster Core line will have suggested retail between $29.95 and $200.
Also debuting was Monster’s Essentials entry-level line of cables, power-protection products, and screen cleaners for home-theater components and computers. It includes cables for most connections, including USB, networking and HDMI.
Monster announced it has added fireproof ceramic casings to the metal-oxide varistors in all its power and surge-protection products, eliminating the risk of excess surges causing house fires.
The line will carry suggested retails ranging from $19.95 to $79.95.
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