By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Arvada, Colo. — The Mobile Electronics Specialist of America (MESA) buying group announced a new membership level for retailers.
The MESA Gold level is designed for car audio retailers who want the marketing, educational and group buying benefits MESA has to offer but do not meet the volume requirements needed to join the original group of MESA Platinum membership, the group said.
Gold members will receive the same benefits as Platinum members, with the exception of “some of the more expensive concierge services geared toward those larger organizations.”
These benefits include 10 "Sale in a Box" programs, six TV commercials, a monthly newsletter template, 25 email templates, MESA vendor special buys and everyday pricing, product-locating services, and tech assistance, among other things.
Those interested in joining should contact Ryan Gunter at firstname.lastname@example.org.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.