By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Waterloo, Ontario – BlackBerry is trying to boost is handset sales in the U.S. by allowing consumers to buy unlocked phones direct from the company at ShopBlackBerry.com.
The first models available unlocked are the BlackBerry Z10 and BlackBerry Q10 smartphones, which come in both black and white. The smartphones are SIM-unlocked, allowing customers to use them on the GSM-based 4G LTE and 4G networks of AT&T and T-Mobile and other countries around the world.
"For years we have been offering BlackBerry accessories directly to our customers on ShopBlackBerry.com, and today we are pleased to launch direct sales of unlocked BlackBerry smartphones," said Robert Perry, VP of global retail. "Our first two breakthrough BlackBerry 10 smartphones are the first to be launched, and we expect to make additional BlackBerry smartphones available on an unlocked basis in the U.S., as well as other markets around the world."
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.