By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Charlotte, N.C. — Electrolux has added a new French door fridge to its Frigidaire-brand Gallery collection.
The new unit, which is expected to hit retail floors this month, features Frigidaire’s unique organization system, which allows consumers to customize the arrangement of the refrigerator’s shelves and storage compartments to accommodate pots and pans, containers, and specialty food items of varying size.
The system was updated with flip-up and slide-under shelves, giving consumers more than 100 ways to organize their refrigerator’s contents, the company said.
Other features include full-width drawers and large-capacity bins; moveable and stackable crisper drawers; ultra–pure water filtration; three-tier, corner-to-corner LED lighting; and a deep plastic freezer basket with adjustable divider.
“Our innovations are designed-based on consumer-driven insights,” said Joon So, VP/general manager of refrigeration, freezers and home-comfort products, Electrolux North America. “Between work, school, family time and other activities, consumers’ lives are more complicated than ever. This refrigerator accommodates them and gives them an organized and easy-to-use appliance that delivers fresh food.”
The refrigerator, which is also Energy Star qualified, has been evaluated by the Good Housekeeping Research Institute, which awarded it the Good Housekeeping Seal.
The model is available in stainless steel, black and white and retails for $1,999 to $2,899.
As part of the launch, h.h.gregg and Electrolux are holding a “100 Ways to Organize” sweepstakes today through April 27 that offers a daily $100 h.h.gregg gift card giveaway and the new fridge as a grand prize. Customers can register at www.hhgregg.com/frigidaire and www.facebook.com/hhgregg.
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