Success Story: Maytag MFI2568AES Refrigerator

By Staff On Jul 16 2007 - 6:00am




French-door refrigerators are the newest and fastest-growing configuration in home refrigeration, combining the best features of side-by-sides and bottom mounts. Leading the pack in unit volume for the past year, according to The NPD Group, is Maytag with its MFI2568AES, a 24.9-cubic-foot, stainless-steel behemoth that extends the Whirlpool division's Ice20 external ice- and water-dispensing platform. Indeed, Maytag boasts that the unit — also available in white, black and bisque — was the industry's first French-door fridge with external ice and water dispensing. That, plus Maytag's claim to fame of offering the largest fresh-food capacity available among leading brands of refrigerators, helped make the model a chart topper for the period. Suggested retail is $2,549 for the stainless finish and $300 less in white, black and bisque.

Top 10 French-Door Refrigerators
Unit volume share at retail
June 2006 - May 2007
1. Maytag MFI2568AES
2. LG Electronics LFX25960ST
3. GE PFS22SISSS
4. KitchenAid KBFA25ERSS
5. LG Electronics LFC25760SB
6. LG Electronics LFC25760SW
7. LG Electronics LFC25760TT
8. LG Electronics LFX25960SB
9. LG Electronics LFD25860TT
10. LG Electronics LFD25860ST
Source: The NPD Group © TWICE 2007






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