New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
While eMachines may look at the higher-end features packed into its entry-level T1090, retailers said it sold for one reason: price.
"Price, price and only price is why people buy them. It is only a price point issue," said Brian Asarnow, PC Buyer for BrandsMart U.S.A., Hollywood, Fla. "These are people who are only interested in a bare-bones computer without a DVD-ROM drive or anything."
BrandsMart uses eMachines entry-priced PCs to draw in customers who will then step up to a pricier model that will deliver a better margin to the chain.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.