European Charger Brand Coming To U.S.
By John Laposky On Oct 4 2010 - 4:01am
— Salcomp, a European OEM of chargers
for portable devices, will enter the U.S. retail market
with a consumer line of charging
devices under the Chargz brand name.
The Chargz brand will be sold
through traditional retail, e-commerce
and distribution channels, the company
said. The brand’s initial launch will
take place in North America, followed
by Asia-Pacific and Europe.
“Introducing our own brand is a
natural strategic step for Salcomp, as
we have 35 years of experience in developing
and manufacturing chargers.
Although chargers sold directly to mobile
phone manufacturers still remain
our core business, we also want to
be involved in this growing segment
of accessory chargers,” said Markku
Salcomp’s flagship product overseas
is its Twist charger platform, a line
of chargers with zero standby power
draw. The plugged-in charger can be set to zero-standby
mode by twisting the charger against the plug. The Twist
line includes chargers for cellphones, GPS/PND units,
digital cameras, Bluetooth headsets and media players,
The first Chargz products for the U.S.
will be introduced in the fourth quarter.
The company said the initial line will include
small and energy-efficient USB
chargers and car chargers, but offered
no further details.
The company did say it “has reinforced
the global sales and R&D organizations
in North America, Asia-Pacific
and Europe,” in preparation for its North
“Our mission was to provide the highest
quality charging solutions in the
world, yet affordable for our customers.
We believe we have achieved that goal
with the new Chargz brand,” said Patrick
J. Byrne, North American sales and
According to the company’s most recent
financial report, Salcomp held a 23
percent market share in the OEM charger
market in Europe in Q2. Net sales for the first half of
2010 hit 131.8 million euros.