2018 Retail Giants Report Methodology

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The TWICE Retail Giants Report ranks the leading domestic consumer electronics and home appliance dealers by combined sales of the two categories for the 2017 calendar year.

Sales figures are based on information supplied by retailers responding to a survey by TWICE and its research partner Senex, a global industry research firm.

Absent retailer input, estimates were developed using economic models related to household demand for CE and white-goods on a local market level, including housing market data, average selling price (ASP) by product, and other sources, plus industry sizing based on wholesale shipment figures from the Association of Home Appliance Manufacturers (AHAM).

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In addition, an estimate of retail sales at the national level is derived from the Consumer Technology Association (CTA) and other industry and government sources. This national sales figure is then compared to the aggregation of local market estimates to ensure an accurate portrait of both national and local market sales.

All estimates were then further refined and submissions vetted using public filings with the U.S. Securities and Exchange Commission (SEC), TWICE industry analyses, financial analysts’ reports, published data and other sources.

Sales figures for 2017 were also compared to 2016 sales tallies and adjusted if necessary to more closely track industrywide revenue growth.

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Dealers must meet the following criteria to be considered for inclusion in the TWICE retailer rankings:

  • sell new products directly to consumers;
  • have brick-and-mortar retail stores or a significant online presence;
  • sell CE and/or major appliances as one of their principal lines of business; and
  • do not sell solely to the builder channel or to multi-family dwellings.

Appliance categories are defined by AHAM: washers, dryers, refrigerators, freezers, dishwashers, ranges, cooktops, wall ovens, microwave ovens, room air conditioners and dehumidifiers. Consumer technology is defined by the CTA.

Sales are considered to be the revenue received for merchandise that is sold to consumers through the retail channel. Retailers are instructed to exclude revenue received for installation and repair services, extended service contracts, rentals, vendor marketing support, and sales through the government, educational and B-to-B channels.

Senex, headquartered in Louisville, Ky., is an industry research and analysis firm providing greater clarity into markets and opportunities for entities involved in product development, mergers and acquisitions, retailing and product design.

Founded in 2016, principals at Senex have been creating the TWICE retail rankings since 2006.

Find more Top Retail Report Coverage in the TWICE Research Center. 

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