ZEISS VR ONE Plus Virtual Reality Headset Launches Nationally at Best Buy

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Upgraded virtual reality headset available in select Best Buy stores nationwide

August 8, 2016 – ZEISS, an internationally leading technology enterprise operating in the optics and optoelectronics industries, today announces the official in-store launch of its VR ONE Plus virtual reality headset in select Best Buy stores nationwide, and online at www.BestBuy.com. The VR ONE Plus will be featured as part of an hands-on display, allowing general consumers to experience its quality hardware and lenses for the first time.

As the successor to the award-winning ZEISS VR ONE, the smartphone-enabled VR ONE Plus is an open-platform, software agnostic VR headset that includes several key changes to improve functionality, most notably a universal smartphone tray. The tray allows the VR ONE plus to accommodate most smartphones with a screen size between 4.7 and 5.5 inches, including the iPhone 6/6S and the iPhone 6 Plus.

Dual operating system compatibility means the VR ONE Plus works with thousands of apps in the Google Play and Apple App stores, including many gaming apps, YouTube 360 degree videos, and Google Street View.

The VR ONE Plus retails for $129, which includes the headset and universal tray. For more information, visit http://zeissvrone.tumblr.com. For a Best Buy store locator, and to purchase the VR One Plus online, visit www.BestBuy.com.


ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/ Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities.

In fiscal year 2014/15 the company generated revenue approximating €4.5 billion with around 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Further information at www.zeiss.com


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