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WYNIT Distribution Partners with Healbe To Introduce GoBe Body Manager to Consumer Electronics and Sports Channels

North Syracuse, NY – WYNIT Distribution, LLC announced its partnership with Healbe Corporation to distribute the GoBe body manager, which is the only way to automatically measure calorie intake.

The Healbe’s GoBe measures fluid moving in and out of a person’s cells, which is a direct indicator of activity and fitness as it changes depending on a person’s physiology and food intake. Healbe uses FLOW technology to analyze these readings and calculate calorie intake based on glucose curves to give users a complete picture of caloric and nutritional intake over time. “As the first and only way to automatically measure calorie intake through the skin, GoBe transcends our perception of the wearable fitness market” said Healbe Corporation’s co-founder and Managing Director George Mikaberydze. “We’re proud to have pioneered such an innovative technology and are eager to continue changing the way people analyze and care for their bodies.”

The GoBe band is a new type of wearable technology because it manages whole-body health. The GoBe won the Battle of the Bands competition at New York City’s 2014 CE Week. “Our goal is to look around the corner to find tomorrow’s technologies that we can bring to store shelves today,” said WYNIT Distribution’s VP of Business Development, Marketing, and Purchasing Rick Slagle. “We feel our partnership with the Healbe Corporation exemplifies the next evolution in wearable devices. We are proud to partner with Healbe Corporation to make this band available to the consumer electronics and sports & recreation channels.”

The band also won the Chicago Athenaeum Museum of Architecture and Design’s Good Design Award, which recognizes the most innovative and cutting-edge industrial and graphic designs produce around the world, in 2014. WYNIT Distribution’s Director of Business Development Derek Noce (pronounced “no-chay”) said, “With continued growth in the wearables category Healbe GoBe is a body manager with a unique design that sets it apart in the activity tracking category. The ease of use while providing information from your own body and not estimates or averages make this product truly unique.” “We are thrilled to have partnered with WYNIT for the U.S. distribution of our GoBe body managers,” Mikaberydze added. “As a well-established distributor in the consumer electronics and sports & recreation retail channels, we have strong confidence in their ability to support our needs as we continue delivering product to our customers across the country.”

WYNIT Distribution is the category destination within the consumer electronics and sports & recreation channels for the world’s leading technologies. A category destination is a source that manufacturers and resellers can depend on when introducing new technologies to market. WYNIT developed this model with the goal of making emerging technology categories more accessible to value-added resellers and retailers by taking the pain out of sourcing components to create a complete technology solution that meets end-user’s demands.
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Healbe™ Corporation is the pioneer of Healbe GoBe™, The Original 100% Automatic Body Manager™, and Healbe FLOW™ Technology, brands dedicated to making people’s lives happier, healthier, and easier.

WYNIT Distribution, LLC is a leading international distributor of products from the top brands in the consumer electronics, photo, wide format printing, security and outdoor leisure and adventure industries. The company serves a wide range of customers ranging from large national retailers to independent value-added resellers through dedicated business units and strategically located distribution facilities in the U.S. and Canada. Founded in 1987, WYNIT Distribution, LLC’s mission is to improve the competitive position of its customers and suppliers. For more information, call WYNIT at 1-800-GO-WYNIT or visit