WHOOSH! Expands Tech Hygiene Product Line With Introduction of "CleanBlast" - Twice

WHOOSH! Expands Tech Hygiene Product Line With Introduction of "CleanBlast"

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TORONTO, CANADA — Underscoring the powerful retail business opportunity presented by the rapidly growing tech hygiene category, WHOOSH!, creators of WHOOSH! Screen Shine screen cleaner, today announced the market introduction of WHOOSH! CleanBlast compressed gas duster.  This new product incorporates the same clean, crisp branding featured on the original WHOOSH! Screen Shine screen cleaner, providing retailers with a compelling new addition to the company’s successful tech hygiene product line.

“Consumers are finally understanding the importance of practicing good tech hygiene and now the WHOOSH! tech hygiene line is expanding to offer them additional cleaning options,” explained WHOOSH! Inc. CEO Jason Greenspan. “WHOOSH! Screen Shine is now available in more than 5,000 locations in North America, and we have begun distributing the line in Asia, Europe, and Africa.”

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Available for immediate delivery in a 10-ounce canister at a suggested retail price of $8.99., new WHOOSH! CleanBlast compressed gas duster is designed to enable consumers to maintain a more complete tech hygiene program — particularly as it applies to their notebooks and PCs, which often attract all sorts of dirt, dust, and crumbs in and around the keyboard. “New WHOOSH! CleanBlast has been designed to deliver a burst of compressed gas that effectively ‘blasts’ dirt, dust, and crumbs out from among the keyboard keys," Greenspan explained. "Then consumers can use their WHOOSH! Screen Shine solution of choice to complete the cleaning and polishing of their device.”   

WHOOSH! Screen Shine is the next generation screen cleaner that is made with non-toxic and biodegradable surfactants instead of with harsh chemicals that can damage mobile devices. Leveraging the latest advancements in formula development, WHOOSH! is specifically developed to be a safe yet powerful cleaning solution that cleans both screens and devices — making them shine like new while leaving an ultra-thin invisible coating that provides a resistance to dirt build-up, smudges, and fingerprints. WHOOSH! does not contain alcohol, acids, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds.  

WHOOSH! Screen Shine is available in a number of sizes: Duo+ (one 3.4 fluid ounces and one .3 fluid ounces) is for a suggested retail price of $19.99, Pocket (.3 fluid ounces) for $5.99 and Go (1 fluid ounce) for $9.99. All sizes come with a 6”x6” W! micro-fiber cloth. WHOOSH is also available for the commercial, industrial, and education markets. 

WHOOSH! Screen Shine is available for purchase at Best Buy, Target, Walmart stores, as well as in Staples Canada, Canadian Tire and Shoppers Drug Mart stores. WHOOSH! can also be purchased on Amazon.com and at WHOOSH.com.

WHOOSH! Screen Shine made its debut at CES 2014 where it became the only screen and device cleaner to be awarded two coveted CES Innovations Design & Engineering Awards. WHOOSH! is also a Family Choice Award winner, one of the most coveted, family-friendly consumer award programs in the nation, recognizing the finest products and services that enrich the lifestyles of children and families.

About WHOOSH!

WHOOSH!® is defining the next generation of clean. Leveraging the latest advancements in formula development,WHOOSH! creates innovative, powerful & safer products that provide clean solutions for life’s dirty moments. The company’s focus on Tech Hygiene is revolutionizing how consumers keep their digital screens, devices and gadgets clean, polished and protected.  WHOOSH! Screen Shine is a two-time CES Innovations Design and Engineering Awards Honoree. Today, WHOOSH! can be found in over 5,000 retail locations across North America and Europe including at Amazon, Wal-Mart, Canadian Tire and Staples Canada.  Founded in 2011, WHOOSH! is privately owned and headquartered in Toronto, Canada. For more information, visit WHOOSH.com. Shine On!

*”SAFE FOR YOUR SCREEN” GUARANTEE. The WHOOSH!® screen cleaner product is guaranteed to not harm any screen of an electronic device that uses a screen of a type and nature that was commercially available on or before January 1, 2014 (including and limited to TFT, Glass, LCD, Plasma, LCD, OLED, UltraHD, CRT, Eink, and Ultra HD screens), so long as used properly.  If you feel the WHOOSH!® screen cleaner product, when used properly and according to the instructions provided with the product or on our website www.whoosh.com, has harmed the screen of your electronic device, WHOOSH! will either repair or replace the device.  Please see the complete Safe For Your Screen Guarantee at WHOOSH.COM

Contact:      

Liza McIntosh

Griffin Integrated Communications

212.481.3456x11

lmcintosh@griffinpr.com

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