TORONTO, CANADA, January 12, 2015 — Underscoring the powerful retail business opportunity presented by the rapidly growing tech hygiene category, WHOOSH! Inc., creators of WHOOSH! Screen Shine screen cleaner, today announced the expansion of its 2015 product line-up with the introduction of new WHOOSH! Screen Shine Wipes and WHOOSH! BLAST compressed gas duster. Both new products incorporate the same clean, crisp branding featured on the original WHOOSH! Screen Shine screen cleaner, providing retailers with an extremely compelling product line guaranteed to drive impulse sales of the entire product line. WHOOSH! Screen Shine Wipes and WHOOSH! Blast were unveiled at CES 2015 at the Las Vegas Convention Center in the North Hall, Booth #6116.
“We believe that 2015 will be the year that millions of consumers finally understand the importance of practicing good tech hygiene and now WHOOSH! solutions are available in a broader array of configurations to suit individual needs and lifestyles,” explained WHOOSH! Inc. CEO Jason Greenspan. “2014 was a year of record-breaking growth for the company that saw us gain distribution in all North American Apple stores, Walmart, Staples Canada, Target Canada, Fryes, and Shoppers Mart, among others. In fact, WHOOSH! is now available in more than 5,000 locations here in North America. In addition, we have begun distributing the line in Asia and Europe, with additional distributor agreements likely to come out of this CES.”
Available for delivery in Q1, WHOOSH! Screen Shine Wipes combine pre-treated disposable wet and dry cloths into single serve packages that make them as easy to carry and use as handi-wipes are for hand cleaning. Consumers can safely clean, polish, and protect all of their tech and gadget devices by, first, using the wet Wipe cloth and, then, polishing it with the dry cloth. “New WHOOSH! Screen Shine Wipes deliver the same amazing super, natural, clean result as our original WHOOSH! Screen Shine screen cleaner spray,” Greenspan explained. “Now it’s available in a different configuration to suit consumers who are very accustomed to regularly washing their hands with handi-wipe type products.”
Also available for immediate delivery in a 10-ounce canister at a suggested retail price of $8.99., new WHOOSH! BLAST compressed gas duster is designed to enable consumers to maintain a more complete tech hygiene program — particularly as it applies to their notebooks and PCs, which often attract all sorts of dirt, dust, and crumbs in and around the keyboard. “New WHOOSH! BLAST has been designed to deliver an burst of compressed gas that effectively ‘blasts’ dirt, dust, and crumbs out from among the keyboard keys. Then consumers can use their WHOOSH! Screen Shine solution of choice to complete the cleaning and polishing of their device.”
In conjunction with the introduction of an expanded product line at CES 2015, Greenspan said that the company will once again host its free Screen Check-Up for all show attendees who want to see just how dirty their phone or tablet screen is. “Our before and after test will really demonstrate just how effective WHOOSH! Screen Shine is, and when the test is complete, we will give each person a free trial sample of WHOOSH! Screen Shine.”
WHOOSH! Screen Shine is the next generation screen cleaner that is made with non-toxic and biodegradable surfactants instead of with harsh chemicals that can damage mobile devices. Leveraging the latest advancements in formula development, WHOOSH! is specifically developed to be a safe yet powerful cleaning solution that cleans both screens and devices — makingthem shine like new while leaving an ultra-thin invisible coating that provides a resistance to dirt build-up, smudges, and fingerprints. WHOOSH! does not contain alcohol, acids, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds.
WHOOSH! is available for purchase at all North American Apple stores and at more than 2500 Walmart stores, as well as in Target Canada, Staples Canada, Canadian Tire, and Shoppers Drug Mart stores. WHOOSH! can also be purchased at www.whooshscreenshine.com.
WHOOSH! Screen Shine is available in a number of sizes: Duo+ (one 3.4 fluid ounces and one .3 fluid ounces) is for a suggested retail price of $19.95, Pocket (.3 fluid ounces) for $5.99 and Go (1 fluid ounce) for $9.99. All sizes come with a 6”x6” W! micro-fiber cloth. WHOOSH is also available for the commercial, industrial, and education markets.
WHOOSH! Screen Cleaner made its debut at CES 2014 where it became the only screen and device cleaner to be awarded two coveted CES Innovations Design & Engineering Awards.
About WHOOSH!
Headquartered in Toronto, Ontario, Canada, WHOOSH!® Inc. is defining the next generation of clean by leveraging the latest advancements in formula development to create powerful, non-toxic and safe specialty-purpose cleaning products that simply outperform other traditional and natural cleaning products. For more information, please visit www.whooshscreenshine.com.
*”SAFE FOR YOUR SCREEN” GUARANTEE. The WHOOSH!® screen cleaner product is guaranteed to not harm any screen of an electronic device that uses a screen of a type and nature that was commercially available on or before January 1, 2014 (including and limited to Apple Retina® displays, TFT, Glass, LCD, Plasma, LCD, OLED, UltraHD, CRT, Eink, and Ultra HD screens), so long as used properly. If you feel the WHOOSH!® screen cleaner product, when used properly and according to the instructions provided with the product or on our website www.whooshscreenshine.com, has harmed the screen of your electronic device, WHOOSH! will either repair or replace the device. Please see the complete Safe For Your Screen Guarantee at WHOOSHSCREENSHINE.COM.
Contact:
Liza McIntosh
Griffin Integrated Communciations
212-481-3456 x11
