Whirlpool Brand Launches #ItsAllCare to Celebrate the Different Ways We Care

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Benton Harbor, Mich.–This spring, as people recognize moms, dads and teachers, what

better time to highlight the unique ways people choose to care for one another daily? That’s why

Whirlpool brand, along with Beau Coffron of the popular blog Lunchbox Dad, is inviting people from

around the country to shoot a video or take a photo of the special, unexpected, creative or sometimes

even crazy ways people express care, using the hashtag #ItsAllCare or uploading at whirlpool.com.

Everyone may do the washing, drying, cooking and cleaning a little differently, whether it is Dad’s

signature pancake flip or Mom’s quirky mop dance, but no matter how it is done, #ItsAllCare.

“I started making my kids these bento box lunches with a twist, because it was my way of having fun

with them. It’s inspired other families, which is why I’m excited to be partnering with Whirlpool to share

my own creations,” said Beau Coffron, author of the blog Lunchbox Dad. “I love that they are

encouraging people to celebrate their unique approaches to the daily cooking, cleaning, or washing and

sending the message that no matter how it’s done, it counts. That’s powerful.”

Whirlpool brand is continuing its mission to prove the value of care that its products are part of

everyday. As an extension of the Every day, care™ campaign, #ItsAllCare is about showing how even the

smallest acts of care can have a powerful impact on the people in our lives and the world in which we

live.

“People are already sharing such amazing examples of care on social media. It’s important to fuel the

conversation and shine a light on the meaningful impact even the smallest acts of care can have and

often times bring laughter and joy,” said Jon Hall, senior brand manager Whirlpool brand. “Being able to

show your loved ones care in your own unique way is exactly what #ItsAllCare is all about.”

If you think you or your loved one has a funny or silly way they show care, be sure to join in on the

conversation by visiting whirlpool.com or find us on Facebook at facebook.com/whirlpoolusa or Twitter

at @WhirlpoolUSA using the hashtag, #ItsAllCare.

About Whirlpool Brand

For more than one hundred years, Whirlpool brand has been inspired by how people care for their

families. Whirlpool brand is designing home appliances that are focused on improving how families give

and get the care they need with the latest technologies and innovations – whether that means most

flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and

easier cleaning or laundry pairs that sense and adapt to clothes with the latest in connected

technologies. Whirlpool brand is part of Whirlpool Corporation, the world's leading manufacturer and

marketer of major home appliances. Whirlpool Corporation is also one of Habitat for Humanity's largest

corporate partners for over 15 dedicated years, donating a refrigerator and range to every new Habitat

for Humanity home built in North America. For more information on Whirlpool brand, please visit

Whirlpool.com/everydaycare or find us on Facebook at facebook.com/whirlpoolusa or Twitter at

@WhirlpoolUSA. Additional information about the company can be found at whirlpoolcorp.com.

About Beau "The Lunchbox Dad"

Beau Coffron is a married dad with three kids who lives in the San Francisco Bay Area. He has appeared

on Good Morning America, The Steve Harvey Show, as well as other television shows. He has also been

featured in places such as ABCNews.com, The Huffington Post,Yahoo.com, and in People Magazine. He

and his daughter have been on television and radio multiple times showing families useful products and

teaching them how to make creative lunches. They have also have taught classes on healthy and fun

eating for Whole Foods Market. He also blogs for The HuffingtonPost and LifeOfDad.com

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