Benton Harbor, Mich.–This spring, as people recognize moms, dads and teachers, what
better time to highlight the unique ways people choose to care for one another daily? That’s why
Whirlpool brand, along with Beau Coffron of the popular blog Lunchbox Dad, is inviting people from
around the country to shoot a video or take a photo of the special, unexpected, creative or sometimes
even crazy ways people express care, using the hashtag #ItsAllCare or uploading at whirlpool.com.
Everyone may do the washing, drying, cooking and cleaning a little differently, whether it is Dad’s
signature pancake flip or Mom’s quirky mop dance, but no matter how it is done, #ItsAllCare.
“I started making my kids these bento box lunches with a twist, because it was my way of having fun
with them. It’s inspired other families, which is why I’m excited to be partnering with Whirlpool to share
my own creations,” said Beau Coffron, author of the blog Lunchbox Dad. “I love that they are
encouraging people to celebrate their unique approaches to the daily cooking, cleaning, or washing and
sending the message that no matter how it’s done, it counts. That’s powerful.”
Whirlpool brand is continuing its mission to prove the value of care that its products are part of
everyday. As an extension of the Every day, care™ campaign, #ItsAllCare is about showing how even the
smallest acts of care can have a powerful impact on the people in our lives and the world in which we
“People are already sharing such amazing examples of care on social media. It’s important to fuel the
conversation and shine a light on the meaningful impact even the smallest acts of care can have and
often times bring laughter and joy,” said Jon Hall, senior brand manager Whirlpool brand. “Being able to
show your loved ones care in your own unique way is exactly what #ItsAllCare is all about.”
If you think you or your loved one has a funny or silly way they show care, be sure to join in on the
conversation by visiting whirlpool.com or find us on Facebook at facebook.com/whirlpoolusa or Twitter
at @WhirlpoolUSA using the hashtag, #ItsAllCare.
About Whirlpool Brand
For more than one hundred years, Whirlpool brand has been inspired by how people care for their
families. Whirlpool brand is designing home appliances that are focused on improving how families give
and get the care they need with the latest technologies and innovations – whether that means most
flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and
easier cleaning or laundry pairs that sense and adapt to clothes with the latest in connected
technologies. Whirlpool brand is part of Whirlpool Corporation, the world's leading manufacturer and
marketer of major home appliances. Whirlpool Corporation is also one of Habitat for Humanity's largest
corporate partners for over 15 dedicated years, donating a refrigerator and range to every new Habitat
for Humanity home built in North America. For more information on Whirlpool brand, please visit
Whirlpool.com/everydaycare or find us on Facebook at facebook.com/whirlpoolusa or Twitter at
@WhirlpoolUSA. Additional information about the company can be found at whirlpoolcorp.com.
About Beau "The Lunchbox Dad"
Beau Coffron is a married dad with three kids who lives in the San Francisco Bay Area. He has appeared
on Good Morning America, The Steve Harvey Show, as well as other television shows. He has also been
featured in places such as ABCNews.com, The Huffington Post,Yahoo.com, and in People Magazine. He
and his daughter have been on television and radio multiple times showing families useful products and
teaching them how to make creative lunches. They have also have taught classes on healthy and fun
eating for Whole Foods Market. He also blogs for The HuffingtonPost and LifeOfDad.com