NEW YORK — Webcollage, the rich product content publishing platform used by the world’s leading brands and retailers today announced key milestones in its 12-year partnership providing enhanced product content from suppliers to Walmart.com:
*2,441 brands supported
*143,348 products with rich product detail pages
*1.8+ billion total views since 2010
*546 new brands using Webcollage in 2016
*Named a Certified Content Service Provider for Walmart.com
“For more than a decade, brands using the Webcollage platform have enjoyed the immense benefits of our direct integration with Walmart.com, including time savings, workflow efficiency and double-digit increases in sales conversions,” said John Federman, CEO of Webcollage.
“Our role as a Certified Content Service Provider marks the beginning of another chapter in our long-standing partnership with Walmart.com, helping more brands deliver the rich product information that shoppers crave,” explained Federman. “We look forward to a new era of innovation and efficiency.”
Federman noted that enhanced content — including images, descriptions, interactive tours, comparison charts, 360 views and other key product attributes — creates a more engaging experience for Walmart.com shoppers, and has been measured to increase sales.
“High-quality product data helps create exceptional digital experiences for the consumer,” said Ram Rampalli, Global Head of Content Acquisition at @WalmartLabs. “Webcollage has a long history of working with suppliers to deliver high quality content for a wide range of products to help provide a great consumer experience on Walmart.com.”
Webcollage established the industry standard for publishing rich product information to retailer websites. More than 1,000 manufacturers use the Webcollage platform to syndicate rich product content to a network of global retailer partners that includes more than 300 ecommerce websites, including Walmart.com.
Webcollage is the leading cloud-based content management platform for managing rich product information, and syndication across retail sites globally. Webcollage provides brands with the tools they need to deliver consistent content — from rich product detail pages, comparison charts, images galleries, interactive tours and product selectors – to power online sales conversions and improve the customer experience. Webcollage was acquired by Answers Corporation in 2013 and is headquartered in New York City with offices in Ann Arbor, Cleveland, New York City, Silicon Valley, Rotterdam, Warsaw and Tel Aviv. For more information, visit www.webcollage.com.