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The Wire - Press Releases

Theory Audio Design Introduces First In-Wall Loudspeaker and Two Sleek Accessories

Available worldwide this month, the iw25 is the first of a series of architectural speakers to be announced by the brand this year.

Available worldwide this month, the iw25 is the first of a series of architectural speakers to be announced by the brand this year.

Lake Forest, CA – June 10, 2021 – Premium audio brand, Theory Audio Design, announces the iw25 high performance in-wall loudspeaker. The first of many architectural products to be announced by the brand this year, the iw25 provides dealers with a premium loudspeaker option for discreet surround sound and distributed audio installations. The new Theory accessories, including the sb Table Top Stand and sb25 Universal Mount Adapter, give Theory’s sb25 multipurpose loudspeaker and soundbars the ability to be easily mounted on credenzas, tables, walls, and ceilings.

The iw25 and installation accessories join Theory’s existing product line consisting of three high output soundbars, a multi-use surface mount speaker, two subwoofer models, and, at the nucleus of every Theory system, the ALC-1809 Amplified Loudspeaker Controller.

The Theory product ecosystem is unique in that offers many of the advantages of professional audio products – effortless dynamics, high efficiency, and rugged durability – but with the sonic delicacy, detail, and resolution of the best high-end high-fidelity loudspeakers. Add Theory’s intelligent full-system design approach with automatically tailored DSP and you get startling performance at tremendous value.

The iw25 is no exception. Its 1.4-inch advanced polymer compression driver and dual 5-inch carbon fiber woofers provide 117db of output from a discreet in-wall speaker making completely invisible cinema-caliber surround systems possible. In distributed systems, the iw25 can easily scale to foreground music levels for parties or gaming systems. For the largest distributed installs, the iw25 includes switch-selectable 70V/100v transformer which can be driven direct by Theory’s forth-coming ALM 10-channel Dante/AES67 enabled loudspeaker controllers. And if that were not enough, the iw25 can be used outdoors with an available all-weather optional grille.

“Since launching the first seven products last year, Theory has been widely acknowledged as having created a new category of performance for soundbar and media room surround systems,” said Theory’s owner and product designer, Paul Hales. “With the launch of the iw25, the first of several architectural products we’re introducing this year, integrators can now deliver the same standard-setting performance in distributed systems or in media rooms where the speakers need to be totally hidden. Add the new sb Table Top Stand and sb25 Universal Mount Adapter, and now Theory’s sb25 and soundbars can be installed on any surface.”

All three new products will be available worldwide in June. The iw25 high performance in-wall loudspeaker is $850 US MSRP, the sb Table Top Stand is $90 per pair US MSRP, and the sb25 Universal Mount Adapter is $40 US MSRP.

Interested dealers, reps, and international distributors are encouraged to reach out to Theory’s VP of Sales, Mark Goldman, at: [email protected] for more details.

For more information on Theory Audio Design, please visit