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Tech Hygiene Innovator WHOOSH! Inc. to be Featured on Upcoming Episode of CBC Television’s “Dragons’ Den”

TORONTO — Three-year-old Toronto-based WHOOSH! Inc. ( today announced that it has been selected to pitch its flagship product, WHOOSH! Screen Shine, on an upcoming episode of Dragons’ Den, airing WednesdayMarch 4, 2015 at 8 p.m. (8:30 p.m. in NFLD) on CBC Television.

“We’re thrilled to demonstrate the importance of tech hygiene on CBC’s Dragons’ Den”, WHOOSH! President Jason Greenspan said today. “We hope everybody can tune in to watch!”

WHOOSH!’s appearance on Dragons’ Den immediately follows the company’s spectacular performance at CES 2015 in Las Vegas, Nevada, where they cleaned more than 10,000 mobile device screens. The company’s CES success was widely broadcasted on both CNET and BeTerrific’s live shows from the Las Vegas Convention Center. The company was also recently profiled in the February 2015 issue of Canadian Business Magazine.

“Consumers are becoming increasingly aware of the importance of tech hygiene,” Greenspan said. “Today, our mobile devices are an extension of ourselves. What our hands touch, our phones touch.  We wash our hands every day, so why shouldn’t we clean our phones every day as well?”

Greenspan recalls the moment “WHOOSH” began like it was yesterday.  He and his partners had started out in 2011 making and selling car-detailing products. “I accidently spilled some of the auto cleaner on my iPad, panicked, and immediately began to wipe the screen.  When I finished I couldn’t believe the result – it was like my screen was brand new again!  That’s when I knew we had our next big idea,” Greenspan said.

According to Greenspan, the company shipped over 350,000 units of WHOOSH! Screen Shine screen cleaner to more than 5,000 retail locations across North America in 2014. WHOOSH! is the only cleaner carried in all North American Apple stores, as well as in Staples Canada, Canadian Tire, Canada Computers and Shoppers Drug Mart stores. 

Leveraging the latest advancements in formula development, WHOOSH! was specifically developed to be a safe yet powerful cleaning solution that eliminates fingerprints, smudges, dirt, skin oils and makeup from any electronic device screen — leaving a clear, streak-free finish that  not only makes the screen shine like new but also resists fingerprints. WHOOSH! is non-toxic and does not contain alcohol, acids, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds.

“Dragons’ Den is offering us the ideal platform to further spread the word about WHOOSH!,” Greenspan added. “We’re thrilled to pitch WHOOSH! to the dragons and hopefully take this company to the next level.”  

About CBC/Radio-Canada

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

A space for us all is CBC/Radio-Canada’s new strategy to modernize the public broadcaster and ensure that it continues to fulfill its mandate for Canadians and for future generations. Through to 2020, it will increase its investment in prime time television programming, and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.

About Dragons’ Den

Launching a business is no small task. No matter how big an idea you think you have, it still takes a lot of work and a ton of cash. Enter the Dragons’ Den, where aspiring entrepreneurs pitch their business concepts and products to a panel of Canadian business moguls who have the cash and the know-how to make it happen.

They’ve all been there themselves, so you better not walk into the Den unprepared. It takes more than passion to convince these boardroom giants that your idea is worth their attention. The Dragons are ruthless and rightly so – it’s their own personal money on the line. 


WHOOSH!® is defining the next generation of clean.  Leveraging the latest advancements in formula development, WHOOSH! creates innovative, powerful & safer products that provide clean solutions for life’s dirty moments.   The company’s focus on Tech Hygiene is revolutionizing how consumers keep their digital screens, devices and gadgets clean, polished and protected. WHOOSH! Screen Shine is a two-time CES Innovations Design and Engineering Awards Honoree.  Today, WHOOSH! can be found in over 5,000 retail locations across North America and Europe including at Amazon, Apple, Wal-Mart, Canadian Tire and Staples Canada.  Founded in 2011, WHOOSH! is privately owned and headquartered in Toronto, Canada. For more information, visit Shine On! 

* “SAFE FOR YOUR SCREEN” GUARANTEE. The WHOOSH!® screen cleaner product is guaranteed to not harm any screen of an electronic device that uses a screen of a type and nature that was commercially available on or before January 1, 2014 (including and limited to Apple Retina® displays, TFT, Glass, LCD, Plasma, LCD, OLED, UltraHD, CRT, Eink, and Ultra HD screens), so long as used properly.  If you feel the WHOOSH!® screen cleaner product, when used properly and according to the instructions provided with the product or on our website, has harmed the screen of your electronic device, WHOOSH! will either repair or replace the device.  Please see the complete Safe For Your Screen Guarantee at WHOOSHSCREENSHINE.COM.


Jessie Passananti

Griffin Integrated Communications

(212) 481-3456 x23

[email protected]