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Tech Hygiene Became a Reality at CES 2015!

More than 10,000 screens were cleaned, polished, and protected with WHOOSH! Screen Shine throughout the four-day show. 

TORONTO — If there was any doubt that Tech Hygiene was one of the major story lines of CES 2015, it was put to rest today with the announcement by WHOOSH! Inc. CEO Jason Greenspan that an estimated 10,000 mobile device screens were cleaned and polished with WHOOSH! Screen Shine throughout the four-day show. 

“By any measure, CES 2015 was the most successful show in the three-year history of the company,” Greenspan said today. “Our booth was jammed every day with people who wanted to learn more about how to make Tech Hygiene a part of their lives. What’s more, we gave away thousands of WHOOSH! Screen Shine samples to show attendees to get them started practicing good Tech Hygiene.” 

According to Greenspan, the company is now finalizing delivery dates and pricing for the company’s newly expanded line of Tech Hygiene cleaning solutions, which includes WHOOSH! Wipes andWHOOSH! BLAST. “WHOOSH! Screen Shine Wipes and WHOOSH! BLAST provide additional ways for consumers to practice Tech Hygiene and keep their screens, gadgets and devices clean. Our retail partners are excited how we are revolutionizing the category and driving sales,” Greenspan emphasized.

WHOOSH! Screen Shine Wipes combine pre-treated disposable wet and dry cloths into a single serve packages that make them easy to carry and use. Consumers can safely clean, polish, and protect all of their tech and gadget devices by first using the wet Wipe cloth and then polishing it with the dry cloth. “New WHOOSH! Screen Shine Wipes deliver the same great result as our original WHOOSH! Screen Shine screen cleaner spray,” Greenspan explained. “Now it’s available in a different configuration to suit consumers who are very accustomed to regularly washing their hands with handi-wipe type products.” 

Additionally, available in a 10-ounce canister at a suggested retail price of $8.99 (USD), new WHOOSH! BLAST compressed gas duster is designed to enable consumers to maintain a more complete tech hygiene program — particularly as it applies to their notebooks and PCs, which often attract all sorts of dirt, dust, and crumbs in and around the keyboard. “New WHOOSH! BLAST has been designed to deliver a burst of compressed gas that effectively ‘blasts’ dirt, dust, and crumbs out from among the keyboard keys. Then consumers can use their WHOOSH! Screen Shine solution of choice to complete the cleaning and polishing of their device,” Greenspan emphasized. 

WHOOSH! Screen Shine is the next generation screen cleaner that is made with non-toxic and biodegradable surfactants instead of with harsh chemicals that can damage mobile devices. Leveraging the latest advancements in formula development, WHOOSH! is specifically developed to be a safe yet powerful cleaning solution that cleans both screens and devices — making them shine like new while leaving an ultra-thin invisible coating that provides a resistance to dirt build-up, smudges, and fingerprints. WHOOSH! does not contain alcohol, acids, ammonia, chlorine, petroleum distillates, phosphates or volatile organic compounds.

WHOOSH! Screen Shine is available for purchase at all North American Apple stores and at more than 2500 Walmart stores, as well as in Staples Canada, Canadian Tire, and Shoppers Drug Mart stores. WHOOSH! can also be purchased at

WHOOSH! Screen Shine is available in a number of sizes: Duo+ (one 3.4 fluid ounces and one .3 fluid ounces) is for a suggested retail price of $19.99, Pocket

(.3 fluid ounces) for $5.99 and Go (1 fluid ounce) for $9.99. All sizes come with a 6”x6” W! micro-fiber cloth. WHOOSH is also available for the commercial,
industrial, and education markets.  WHOOSH! Screen Cleaner made its debut at CES 2014 where it became the only screen and device cleaner to be awarded two coveted CES Innovations Design & Engineering Awards.


WHOOSH!® is defining the next generation of clean.  Leveraging the latest advancements in formula development, WHOOSH! creates innovative, powerful & safer products that provide clean solutions for life’s dirty moments.   The company’s focus on Tech Hygiene is revolutionizing how consumers keep their digital screens, devices and gadgets clean, polished and protected.  WHOOSH! Screen Shine is a two-time CES Innovations Design and Engineering Awards Honoree.  Today, WHOOSH! can be found in over 5,000 retail locations across North America and Europe including at Amazon, Apple, Wal-Mart, Canadian Tire and Staples Canada.  Founded in 2011, WHOOSH! is privately owned and headquartered in Toronto, Canada. For more information, visit Shine On! 

*”SAFE FOR YOUR SCREEN” GUARANTEE. The WHOOSH!® screen cleaner product is guaranteed to not harm any screen of an electronic device that uses a screen of a type and nature that was commercially available on or before January 1, 2014 (including and limited to Apple Retina® displays, TFT, Glass, LCD, Plasma, LCD, OLED, UltraHD, CRT, Eink, and Ultra HD screens), so long as used properly.  If you feel the WHOOSH!® screen cleaner product, when used properly and according to the instructions provided with the product or on our website, has harmed the screen of your electronic device, WHOOSH! will either repair or replace the device.  Please see the complete Safe For Your Screen Guarantee atWHOOSHSCREENSHINE.COM


Liza McIntosh

Griffin Integrated Communications

(212) 481-3456 x11

[email protected]