CLEARWATER, Fla., Nov. 20, 2014 (GLOBE NEWSWIRE) -- Tech Data Corporation (Nasdaq:TECD) today announced key functionality enhancements toTDEngage, its suite of marketing solutions and services that enable new business opportunities through lead generation. With the new Tech Data TDEngage platform, end users can now purchase products directly through solution providers' websites containing syndicated online content from leading IT vendors.
"Our channel partners asked for end-to-end marketing solutions and purchasing capabilities for their clients, and we delivered," said Brian Davis, senior vice president, U.S. Marketing at Tech Data. "The TDEngage web platform allows vendor partners to share content with solution providers who can then instantly purchase the desired product or solution. Now our channel partners have the e-commerce tools to increase their sales and generate new leads to grow their businesses."
With more than 1,000 resellers already leveraging the cost-effective TDEngage platform, the new e-commerce functionality will help increase sales for solution providers through their websites. The platform includes comprehensive product-level detail streamlined from techdata.com that showcases the entire solution and empowers end users to complete the sale in real time.
Enhancements to TDEngage include:
- White labeled e-commerce store
- Product catalog that syncs with Tech Data's comprehensive catalog and updated daily
- Provides the latest and lowest prices available
- Includes product details and descriptions as well as vendor marketing showcases
- Direct link to Tech Data logistics for end-user fulfillment
TDEngage is offered through resellerCONNECT, the company's reseller marketing program powered by TDAgency, Tech Data's full-cycle marketing services agency. resellerCONNECT is focused on the marketing needs of small- and medium-sized business (SMB) solution providers, applying Tech Data's focused expertise in marketing and lead generation to solution providers.
About Tech Data
Tech Data Corporation is one of the world's largest distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 111 on the Fortune 500® and one of Fortune's "World's Most Admired Companies." To learn more, visit www.techdata.com, or follow us on Facebook and Twitter.