Youngstown, OH – October 20, 2015 – SVS proudly announces the hiring of Keenan Davis as senior director of marketing. Davis is a seasoned veteran of the consumer electronics and video gaming industries who brings a deep and critical understanding of digital marketing to an already stacked marketing team.
Davis joins SVS with nearly 20 years of relevant experience, including a role as deputy director / head of ecommerce, digital marketing and operations for The New York Times, where he doubled ecommerce business over three years for its online store. More recently, Mr. Davis led digital marketing efforts for the popular, market-leading video gaming headset brand Turtle Beach.
“Keenan possesses a rare depth of digital marketing expertise, and just as important, he understands what SVS is doing from a deeper, philosophical level,” said Gary Yacoubian, president, SVS. “We’ve experienced unprecedented growth the last few years, but we’re just getting started. Keenan brings creativity as well as tactical, and analytical skills that will have an immediate and long-term impact on growing SVS and the high performance audio category in general.”
In addition to Mr. Davis, SVS also hired John Stanko as digital marketing manager. In the newly created role, Mr. Stanko will be responsible for providing in-depth analysis of social, SEO and other marketing metrics and work directly with Mr. Davis on overall strategy.
Headquartered in Youngstown, Ohio, SVS builds high performance subwoofers, speakers and audio accessories for people who are passionate about music, home theater, and gaming. SVS engages customers worldwide through direct and retail sales channels and offers Sound Experts technical support via phone, web, social media, chat, email, in forums and wherever people want to connect. Often considered the best high-end audio gear for the money, SVS is redefining performance and value for people who care about great sound.
SVS offers a range of ported, sealed and cylinder subwoofers, two full-range speaker lines, the Prime and Ultra Series, and an assortment of SoundPath audio accessories. SVS maintains an omni-channel market strategy of selling direct through its website and through retailers. The company has grown significantly at a time when many other high performance audio brands are losing momentum because of its direct engagement with customers in a way that is convenient and useful.
Yacoubian continued, “With this all-star marketing team in place, we will bring world-class audio experiences to a broader audience than ever before and continue growing SVS into an iconic, internationally recognized audio brand.”