ATLANTA, Feb. 12, 2015 /PRNewswire/ -- Love is in the air this Valentine's Day, and not between who you might think. Nearly a third of Millennials surveyed say they have "a love affair" with their vehicle, according to new research from AutoTrader.com. The recent survey also revealed men are significantly more likely than women to have these passionate feelings about their vehicle, with 27 percent of men describing the relationship as a "love affair" compared to only 18 percent of women.
"Americans spend a great deal of time in their cars, they're literally the vehicle that enable our lives," said Isabelle Helms, vice president of Research and Market Intelligence for Cox Automotive. "It makes sense that many people would feel a strong bond toward their car and cherish that relationship."
Nearly half of those surveyed believe their car to be an extension of themselves, and one-fifth have felt so bonded with their car they gave it a name. Millennials were far more likely to have named a car than older drivers, with nearly 30 percent of Millennials saying they've named a car, compared to only 16 percent of Baby Boomers. The process of finding that special vehicle is also something the majority of consumers enjoy, and Millennials led the way in this area as well. More than 60 percent of Millennials enjoy browsing the dealer's lot, compared to 53 percent of Generation Xers and 49 percent of Baby Boomers.
"Our research continues to debunk the persistent stereotype that Millennials don't care about cars," Helms said. "We've found that younger car shoppers do feel an emotional connection with vehicles and driving, and it's definitely something that dealers and manufacturers can tap into."
Created in 1997, Atlanta-based AutoTrader.com is the Internet's ultimate automotive marketplace. As a leading resource for car shoppers and sellers, AutoTrader.com aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. AutoTrader.com, which also operates the AutoTraderClassics.com auto marketing brand, is wholly owned by Cox Automotive. Additionally, Cox Automotive owns Kelley Blue Book (KBB.com®), Manheim Auctions as well as companies that provide a full suite of software tools that help dealers and manufacturers manage their inventory and advertising online: vAuto®, HomeNet Automotive®, VinSolutions®, AIS Rebates(TM), Genius Labs® and Haystak(TM). Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.
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