Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now



PETALUMA, CALIFORNIA, March 25, 2015 – SpeakerCraft, the premier audio brand from Core Brands, today announced that its latest architectural speaker series, AIM Series 2, is now shipping to dealers. The award-winning SpeakerCraft AIM Series 2 incorporates new technologies to deliver a superior home audio listening experience.

“SpeakerCraft AIM Series 2 has been 100% re-crafted to support sophisticated installations and advanced object-based surround audio platforms,” Core Brands Audio Marketing Manager Matt Dever explained. “The re-crafting effort addresses every aspect of the speaker, from front to back, resulting in a sound solution you’ll have to hear to believe.”

The most notable of these technologies is the new patent-pending ARC Tweeter Array™. Inspired by large sound reinforcement installations, the pivoting array is nothing short of groundbreaking. By incorporating multiple tweeters in the line array, AIM Series 2 delivers focused high frequencies farther into the listening area than standard tweeter configurations. The ARC Tweeter Array also enables the crossover point to be lowered, thus increasing the sound pressure level at the critical mid-range frequencies. “The result is that, acoustically, listeners enjoy a much larger sweet spot,” said Dever.  

Available with 5-inch, 7-inch and 8-inch woofer sizes, all AIM Series 2 speakers feature an updated WavePlane™ to further focus the high frequency energy into the listening environment for a cleaner, warmer and richer sound. The entirely new speaker housing design allows the woofer to pivot 30 degrees in all directions, while enabling 359 degrees of rotation for the WavePlane and ARC Tweeter Array.  In addition, the ARC Tweeter Array can be adjusted +/- 15 degrees toe-in/toe-out. The result is virtually limitless directional capability.  

While the front of the speaker gets most of the deserved attention, the back of this speaker delivers game-changing technologies as well. The all-new Acoustic Isolation Technology™ decouples the speaker housing from the surrounding materials, providing a more acoustically repeatable installation and improving sound transference to the listening area by minimizing structural resonance created by the surrounding wall or ceiling. The minimized resonance transfer is achieved using co-molded, lower density compounds, setting AIM Series 2 apart from any speaker in the industry. The speaker can be enjoyed as it was meant to be enjoyed – not colored by the resonance of the material on which it is mounted.

Fully re-crafted, all AIM Series 2 speakers feature a U.S. engineered transducer, motor and crossover. The new curvilinear cone design creates greater bass response, and the non-conductive Kapton formers, copper caps and extended poles reduce distortion. With increased power handling and sensitivity, the speakers deliver an overall cleaner and louder sound.

“The enhanced aim-ability of the AIM Series 2 presents new options for sound design – from home theatre to whole home audio,” Dever continued. “More than ever, sound can be redirected to a specific section of a room, angled toward a seating area or where an audio impact is desired. In addition, integrators can now offer their clients the most uniform coverage ever in any room, along with increased power and frequency response. We’re proud to make installation easier and more flexible for integrators while providing consumers with a superior home audio experience.” 

All models of the AIM Series 2 speakers are available for immediate delivery to dealers. For more information about the AIM Series 2, visit:

About SpeakerCraft®

Internationally recognized for its innovation in architectural loudspeakers, SpeakerCraft is the premier audio brand of Core Brands. The extensive SpeakerCraft line of audio products is distributed through a comprehensive channel of select dealers throughout the United States, Canada, and in more than 50 countries worldwide. For more information, visit

About Core Brands

Headquartered in Petaluma, California, Core Brands combines the product and marketing strengths of iconic and award-winning audio, power management and control brands including SpeakerCraft®, ELAN®, Niles®, Panamax®, Proficient®, Furman®, Xantech® BlueBOLT® and Korus® to deliver a portfolio of connected home solutions to its channel partners and end users. For further information, visit

About Nortek, Inc.

Core Brands is a Nortek company. Nortek Inc. is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit: