NEW YORK -- Sears Auto and SiriusXM announced today that they have teamed up to seamlessly deliver SiriusXM, through SiriusXM's Service Lane program, to qualifying owners who have their satellite radio-equipped vehicles serviced at any one of the more than 600 Sears Auto Centers nationwide.
Sears Auto associates can immediately check eligibility when a vehicle is brought in for service and activate a complimentary two-month SiriusXM subscription, allowing customers to drive away with access to SiriusXM's world-class programming lineup – including commercial-free music, plus talk programming, sports, news, comedy and more.
"Sears Auto serves a tremendous number of auto owners across America as a trusted provider of maintenance and repair services and we're very excited to work with them to expand the reach of the SiriusXM Service Lane Program," said Joe Verbrugge, Executive Vice President, Sales and Development, SiriusXM. "It enables Sears Auto to provide an enhanced level of service to their customers, allows us to reach many more owners of satellite radio-enabled vehicles, and for the vehicle owner it is a quick and easy process. They are informed of their eligibility right there at the Sears Auto Center and can drive away enjoying SiriusXM's unparalleled programming lineup."
"This is an opportunity to draw new customers to Sears Auto. SiriusXM is a terrific entertainment service and this is just one more example of how Sears Auto provides added value and entertainment for our members and customers," said Brian Kaner, president of Sears Auto Center. "We put your life in drive with our continued service enhancements.''
For more info on SiriusXM's Aftermarket Service Lane Program go to www.siriusxmforshops.com.
For more info on SiriusXM go to www.siriusxm.com.
About Sears Auto Center
Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 600 locations nationwide offering a full array of passenger and light truck tires, including RoadHandler™, Michelin and Goodyear; DieHard® tires and batteries, Craftsman® auto accessories and more. Sears has a long history as America's trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours – open seven days a week, as well as an extensive menu of services. Sears Auto Center is a division of Sears, Roebuck and Co. For more information on Sears Auto Center please visit www.SearsAuto.com. Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest radio company measured by revenue and has approximately 31 million subscribers. SiriusXM creates and offers commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. SiriusXM also provides premium traffic, weather, data and information services for subscribers through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers weather, data and information services to aircraft and boats through SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, XMWX Weather, and XMWX Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has approximately 2.8 million subscribers. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.