Poketo x Misfit Limited Edition Fitness Tracker Collaboration

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LOS ANGELES, March 15, 2017 /PRNewswire/ -- Poketo, a Los Angeles based lifestyle brand known for its modern design-driven products, has partnered with Misfit to design and release a special edition accessory for the Shine 2 Activity Tracker, the Misfit Shine 2 Limited Edition x Poketo Sport Band. The goal of this launch is to integrate Poketo's commitment to 'Art for your everyday' with Misfit's commitment to fashion-forward wearable tech.

Founded in 2003, Poketo is an innovative design house that cultivates and ornaments a unique collection of products and patterns from local creative communities to build a multi-brand collection that includes apparel, stationery, textiles, kids, tech, gifts, and more. Founded in Silicon Valley, Misfit stands at the intersection of fashion and technology—bringing elegance and thoughtful design to transformational technology.

"We are very excited to partner with Misfit," said Poketo's founding team, Ted Vadakan and Angie Myung. "Because your commitment to art and design shouldn't stop when you go to the gym. We look forward to this collaboration that gives fitness enthusiasts the ability to instill art into their everyday."

The collaboration between Poketo and Misfit Wearables was negotiated and executed by Brand Sense Partners (bsp), the licensing agency for Poketo. Shine 2 is a powerful yet elegantly designed fitness monitor that uses a 3-axis accelerometer and magnetometer in harmony for advanced activity tracking.  Extremely thin, Shine 2 automatically tracks activity and sleep and delivers sophisticated information effortlessly with multicolor LEDs and a vibration motor. Shine 2 is wearable anytime, anywhere, because it never requires charging and is water resistant to 50 meters.

Misfit Shine 2 Limited Edition x Poketo features a Rose Gold Shine 2 and a limited edition colorful black, blue and blush patterned sport band with an artful abstract motif.  The Poketo x Misfit special edition Shine 2 set is available for purchase in limited quantity on misfit.com.

About Poketo:

Founded in 2003 by Ted Vadakan and Angie Myung, Poketo is a Los Angeles based lifestyle brand with an eye for modern design and artful wares, including highly curated housewares, apparel, stationery, and gifts. With the mission of bringing art into the everyday, Poketo collaborates with local and international artists to create unique products and to cultivate the creative community. Poketo has an expansive wholesale program and three retail locations in Los Angeles. (www.poketo.com)  

About Misfit:

Misfit makes design-forward wearables including Shine 2, Ray, and Phase. Misfit brand products are available at misfit.com and fashion and consumer electronic retailers around the world. To learn more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, visit http://misfit.com/media.

About BSP:

Headquartered in Los Angeles, Brand Sense Partners is a pioneering agency with a holistic approach to branding, design, licensing, business development, and experiential marketing working with many leading brands in the global marketplace by offering a suite of services which connect the dots between vision, voice, product and experience.  (www.bsp.com)


CONTACT: Nicole Payton, 310-867-7214, npayton@bsp.com

Web Site: http://www.poketo.com


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