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Petra Named Exclusive CE Channel Distributor of Etymotic Products

EDMOND, Okla. — Petra Industries, the consumer electronic industry’s accessory authority, announced the addition of Etymotic Research, Inc. hearing protection and high-end audio products and accessories to their Out.Fit.™ and Maximum Mobility™ categories.

For 35 years Etymotic has been developing, designing and producing auditory products that are focused on hearing health and enhancing consumer’s music and audio experience. Etymotic products are the result of proprietary R&D encompassing innovative design and engineering. Each product is designed and manufactured to produce a superior listening experience.

In the past Etymotic Research has had very limited distribution. Petra is one of the first distributors that has partnered with Etymotic to provide retailer-access to the complete product line. Petra has incorporated over 30 of their products including earphones and earbuds, high-fidelity earplugs, a quiet sound amplifier and even a home hearing test.

“With Petra as a key distributor partner for Etymotic, it affords thousands of retailers the opportunity to gain access to this legendary line,” said Tate Morgan, Petra President. “We are ecstatic to partner with a company that has such a strong heritage and I am elated about our potential to grow as partners.”

To see all of the Etymotic Products, plus Petra’s other 20,000 products visit

About Petra

Representing more than 500 leading brands, Petra is the industry’s accessory authority. A perennial award winning distributor, Petra received Walmart’s coveted 2017 E-Commerce Supplier of the year. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CEA, CEDIA CTIA. For more information on Petra, visit or call 1-800-443-6975.

About Etymotic

Etymotic is a research, development and manufacturing company that designs high-fidelity personal audio products and hearing wellness solutions to assess enhance and protect hearing. For over 30 years, innovation and education have been central to Etymotic’s mission. Etymotic is one of the most respected leaders in high-fidelity audio and hearing conservation. For more information about Etymotic, its hearing wellness mission and its products, please visit