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Petra Industries Names Jim Loden Director of Business Development

EDMOND, Okla. – Petra Industries, the nation’s leading wholesale distributor of consumer electronics, custom installation products, wireless accessories, mobile audio/video accessories and appliance connection supplies, is pleased to announce the appointment of Jim Loden as Director of Business Development.

“I am delighted to be a part of the Petra team,” said Loden. “I’m looking forward to making an immediate impact, for this successful company. I believe my experience is a terrific fit with Petra’s core strength of delivering value to CE retailers.”

Loden is responsible for new and existing business development in support of Inside Sales, WirelessHQ and E-Commerce sales channels. Working closely with sales and executive management he will build key account relationships and develop partnerships with regional and national retail accounts.

“Jim joins Petra with incredible experience in strategic planning and business development, as well as extensive relationships across a broad spectrum of retail operations. We are thrilled to have him on the Petra team,” said Tate Morgan, Petra President.

Loden comes to Petra from RadioShack where he was responsible for Sales/Marketing and Distribution strategy for sales growth in over 800 franchise stores. Loden has also served in executive management roles at Depot International, Dollar Financial Group, CompUSA and Golfsmith.

About Petra

Headquartered in the Oklahoma City metropolitan area for 30 years, Petra carries more than 22,000 products from more than 500 manufacturers. Petra’s mission is Service with Integrity, Value Delivered. Additionally, Petra offers same-day shipping for orders placed before 6:00 p.m. CDT, a lowest-price guarantee to beat any competitive distributor’s price on an identical item, expert sales support, a no minimum order policy and 24-hour ordering from its website or from the mobile website. Petra is a member of CEA, CEDIA and CTIA. For more information on Petra, visit or call 1-800-443-6975.