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Petra Industries Names Chris “Skip” Lockrem Regional Sales Manager

EDMOND, Okla. – Petra Industries, the nation’s leading wholesale distributor of consumer electronics, custom installation products, wireless accessories, mobile audio/video accessories and appliance connection supplies, is pleased to announce the appointment of Skip Lockrem to E-Commerce Regional Sales Manager of the Greater Minneapolis-St.Paul area.

“I am stoked to be a part of the Petra team,” said Lockrem. “With my experience, I believe that I can make immediate and significant contributions to the e-commerce effort.”

Lockrem will be responsible for the support of key accounts and building relationships to grow sales with existing and new e-commerce retail partners. Working closely with the merchandising department and manufacturers he will be a source of information on new products, industry trends and promotional opportunities throughout his sales channels.

“Skip comes to us with a tremendous amount of experience in business development and sales, as well as product development and installation. He’s a welcome addition to our e-commerce team,” said Tate Morgan, Petra President.

Lockrem comes to Petra from a Business Development role at Manna Freight Systems where he was responsible for overall business unit management. Prior to this position, he was the Vice-President of Sales and Product Development for Zip Express Installation and was responsible for all consumer, commercial and retail sales development. Skip was a recipient of the 2010 Dealerscope “40 Under 40” Award.

About Petra

Headquartered in the Oklahoma City metropolitan area for nearly 30 years, Petra carries more than 20,000 products from more than 500 manufacturers. Petra’s mission is Service with Integrity, Value Delivered. Additionally, Petra offers same-day shipping for orders placed before 6:00 p.m. CDT, a lowest-price guarantee to beat any competitive distributor’s price on an identical item, expert sales support, a no minimum order policy and 24-hour ordering from its website or from the mobile website. Petra is a member of CEA, CEDIA and CTIA. For more information on Petra, visit or call 1-800-443-6975.