Parallel Names Skip Lockrem Sales VP

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Parallel is pleased to announce the appointment of Skip Lockrem to the position of VP of Sales. 

“I am stoked to be a part of the Parallel team,” said Lockrem. “With my experience and relationships, I believe that I can provide immediate and significant contributions to our manufacturer and retail partners.” 

“Skip comes to us with a tremendous amount of experience in connected home, consumer electronics, and emerging technology business development and sales, in addition to product development and installation. Working closely with Parallel’s retail and manufacturer partners, he will be a source of information on new products, industry trends, and promotional opportunities. His extensive work in the digital channel will be a tremendous asset to our Digital Marketing Team.  Chad, John, and myself could not be more thrilled to have him be part of Parallel,” said Philip "PK" Kalleberg, Parallel Principal. 

Lockrem comes to Parallel from Petra Industries, a leader in the distribution industry. Prior to this position, he was the Vice-President of Sales and Product Development for Zip Express Installation, Director of Hospitality Services for Control4, and held multiple positions at Ultimate Electronics and Circuit City. Skip was a recipient of the Dealerscope “40 Under 40” Award, a member of the TechHome Division Board for the CTA, and co-hosted the Skip from Zip Technology Radio Show on WCCO radio. 

About Parallel Sales:  Parallel is a manufacturers rep and marketing firm based in Medina, MN.  Our partners have over 50 years of combined service working with manufacturers, retailers, distributors, and digital platforms and our collective knowledge gives us a tremendous advantage in syncing customer and manufacturer strategies.   We understand both the art and science in creating and driving long term profitable sales.   We know the retail playbook because we helped to write it.  Our core DNA is Consumer Electronics, Home Décor, Sporting Goods and Power Sports.   For additional info please visit us at


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