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Panasonic Relaunches Lumix Lounge Social Media Hub

Newark, NJ (December 16, 2014)–Panasonic today announced that its Lumix Lounge social media hub for Hybrid photographers was re-launched with additional enhancements.  The new Lumix Lounge can be accessed at

Panasonic introduced the first photo community centered on a true social media experience a little more than a year ago.  Lumix Luminary Photographers host Hybrid photography, which is the combining of still, video and audio as a popular form of photographic display in tune with the social media connected generation. Lumix Luminary Photographers, a group of photography and video professionals, are hand selected by Panasonic Lumix as ambassadors for the brand.

Consistent with the brand’s motto of “Changing Photography” this unique social media hub connects a new generation of Hybrid Photographers with social media channels and now includes Google+ and Instagram.  In addition, there is the opportunity for consumers that are passionate about Hybrid Photography to connect by using the hashtag LumixLounge.  Lumix fans will have the unique opportunity to interface and learn together.

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. To learn more about our products, visit Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at