MIAMI, FL (June 2, 2017) – Odyssey Toys today signed a deal with Petra for distribution of its complete line of consumer electronics toys, including drones, educational augmented reality games and more. Petra will work with Odyssey Toys to increase distribution at a variety of major online retailers, as well as independent brick and mortar stores throughout the United States, with a focus on consumer electronics and technology retailers.
“Our reputation and expertise in consumer electronics products and accessories is second to none, and over the last several years, we have expanded our offering to include innovative toys. Odyssey is at the intersection of these two specialties with its exciting line of tech toys, and thus we saw this as a mutually beneficial opportunity for both companies,” said Tate Morgan, president of Petra.
Odyssey Toys plans to bring to market 16 new products for the Q4 Holiday Shopping Season, including unique and affordable drones and Augmented Reality (AR) integrated children’s games. Key items include:
- ARIA’s Adventures: ARIA's Adventures is an augmented reality interactive application combining physical playing cards with the company’s own cell phone-compatible virtual reality headset to teach memory skills and facts about different animals, among other valuable early learning skills. ARIA’s Adventures offers several interactive and exciting gaming options utilizing augmented reality, the latest gaming phenomenon that causes physical objects in the real-world environment to appear as though they’ve come to life. As learning about the natural world elements like jungles, forest and animals can be daunting, kids can embark on a virtual journey through the jungle with Aria. Sixty different animal cards all come to life to teach the player valuable facts about itself, which adds a stimulating learning element to the basic acts of coloring and reading. MSRP $39.95; ages 4+.
- Bumper Drone: In an effort to make fun drones for all ages, Odyssey Toys presents the Bumper Drone, a well-padded aircraft that offers all the neat functions of a regular drone with a hefty amount of airbag coating. Take this bubbly quadcopter out for a quick whirl in the sky and feel comfortable enough to ramp up the speed. You can fly a bit more relaxed knowing you’ve got a sturdy protective airbag surrounding it. This is the perfect "first" drone for kids looking to get into the hobby, or novice flyers who aren't adept at handling sleeker drone models. Bumpy is not only built for fun - it's built to last – and withstand damage. The protective airbag around the body frame makes it powerful enough to fight through strong winds yet durable enough to take a pounding against walls. Features Auto Hover, Takeoff & Landing. MSRP $69.95; ages 8+.
- Build-A-Drone: Put your engineering skills to the test before you show off your drone flying skills! Odyssey’s Build-A-Drone is much more than your average drone – it's the first of its kind to boast a build-it-yourself feature. The Build-A-Drone engages STEM learning in an entertaining way; the builder is responsible for using each toy block piece to assemble the entire aircraft, even inserting the motors. If it sounds a little intimidating, don't worry – it comes equipped with easy-to-follow instructions. Coming with 62 pieces for you to assemble, this aircraft can be built 3 ways depending on how many pieces you choose to use; Nano, Mid or Mega! MSRP $69.95; ages 12+.
“As a company, we have an opportunity to do something really special with products like ARIA and the Pocket Drone 2.0, and to reach our full potential at Odyssey, we need a partner like Petra,” explained Sal Irigoyen, president of Odyssey Toys. “We’ve been on the look-out for a partner like Petra for quite a while and are looking forward to working with them in 2017 and beyond as we grow our distribution together.”
To learn more about the new Odyssey Toys line, visit www.OdysseyToys.com.
About Odyssey Toys
Odyssey Toys is a family-owned and operated business committed to delivering the finest innovative hi-tech gadgets and remote-control toys. With over 20 years of expertise as an industry leader in fun drone technology and offices in Miami, Los Angeles and Hong Kong, Odyssey Toys has demonstrated time and time again that they are a rapidly growing, dynamic company at the forefront of developing interactive tech toys for men, women and children of all ages. For more information, visit www.odysseytoys.com.
Representing more than 500 leading brands, Petra is the industry’s accessory authority. A perennial award winning distributor, Petra received Walmart’s coveted 2017 E-Commerce Supplier of the year. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CEA, CEDIA CTIA. For more information on Petra, visit www.petra.com or call 1-800-443-6975.