NFC Forum's Paula Hunter to Speak at "Internet of Things Applications USA," Nov. 20

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Topic: "NFC: Bridging the Internet of Things"

WAKEFIELD, Mass. – Nov. 5, 2014 – The NFC Forum today announced that its Executive Director, Paula Hunter, is a featured speaker at the upcoming "Internet of Things Applications USA" event, November 20 in Santa Clara, California. With 500 million NFC-enabled devices in the market, NFC is recognized as a key enabler of the connected world. Hunter's presentation is entitled "NFC: Bridging the Internet of Things."

"Connected cars, smart homes, and wearable devices are all changing the way we interact with our virtual and physical worlds -- the groundwork is in place to make the Internet of Things a reality," said Hunter. "It’s an exciting time for those of us working in and around this space. For electronic devices that are Internet-enabled, the Internet of Things is already as close as the nearest hotspot or handset. How can objects that are too small, remote, or low-powered make an easy Internet connection? The answer is NFC. I look forward to sharing our technology's progress as well as a wide range of innovative NFC use cases available across all sectors of the Internet of Things."

In her presentation, Hunter will deliver an overview of the current state of the NFC industry, focusing on market projections as well as challenges and opportunities pertaining to a variety of use cases. Hunter will explore the role NFC is playing in the Internet of Things today, such as the specific applications that are gaining traction. Her presentation will conclude by explaining how NFC is easily interoperable with and complementary to other platforms such as Bluetooth Smart® and Wi-Fi®.

Hunter has a deep and broad background in technology association leadership, management, marketing, operations, and business development.

Any organization with an interest in furthering the development and adoption of NFC technology is encouraged to apply for NFC Forum membership. In addition to its ongoing work via conference calls and online meetings, the NFC Forum holds face-to-face, all-members meetings three times a year to advance NFC initiatives, and to address specifications and other projects under development.

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About Near Field Communication Technology
NFC technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch. A standards-based connectivity technology, NFC harmonizes today's diverse contactless technologies, enabling current and future solutions in areas such as access control, consumer electronics, health care, information collection and exchange, loyalty and coupons, payments, and transport. NFC technology is supported by the world's leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.

About the NFC Forum
The NFC Forum ( was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor, and consumer electronics companies. The Forum's mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum's global member companies are currently developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability. The NFC Forum's Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Broadcom Corporation, Dai Nippon Printing Co. Ltd., Google, Inc., Intel, MasterCard Worldwide, NEC, Nokia, NXP Semiconductors, Qualcomm, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.



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