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New Group of Industry-Leading Custom Integrators Joins HTSA

BARRINGTON, IL, OCTOBER 11, 2017:  Home Technology Specialists of America (HTSA), the nation’s leading hybrid-retail and custom integration buying group, announced today that it has welcomed another group of industry-leading custom integration dealers into the organization. These new HTSA members are: Xssentials (Denver, CO), Stereo Planet (Bend, OR), and Texadia Systems (Dallas, TX).

Each of these new members is a respected leader in their market, with decades of experience in offering high-performance, high-end AV and home automation systems. All of them offer solutions both for high-end residential and for commercial markets.

Powerful Members Drive Greater Group Success

As the industry’s oldest and most auspicious dealer buying organization, HTSA was formed in 1996 by a select group of prominent technology specialty retailers who joined forces to share, learn, and grow their businesses together. These founding members also partnered with the top technology brands that offered the best products and technologies available.

With the group’s change in strategy over the last two years into one more pro-education/pro-growth, top integrators and dealers from around the country have been drawn to HTSA, whose world-class members can both benefit from, and contribute to, the success of like-minded operations.

New member Dave Daniels of Xssentials, in commenting on how they came to choose HTSA, said :

“The real value of buying groups is not only the financial benefits, but really it is peer learning – you learn best practices from other members and learn solutions for the pain points your business is experiencing,” Dave Daniels, CEO of Xssentials said. “With that in mind, as we looked around at groups, we felt that HTSA, whose member profile is very similar to ours, was the best choice for us – it has a lot of members who are larger, with a higher revenue stream and multiple locations like us. Also, we liked the fact that HTSA is a member-owned group with real focus from Jon Robbins on providing great benefits to everybody – not just the dealers, but the vendors as well, because it’s a partnership. This newly redefined vision of what HTSA represents…was very compelling.”

HTSA administration clearly recognizes that a consistent member profile is central to the group’s growth and success strategy,

“This latest group of new members are all impressive, successful businesses, whose leaders, such as David Daniels of Xssentials, bring an absolute wealth of knowledge in the custom integration space that further enhances our unique educational and information sharing activities,” said Jon Robbins, Executive Director of Home Technology Specialists of America. “Notably, during our discussions with David about Xssentials’ interest in joining HTSA, they demonstrated a keen curiosity in learning more about the initiatives that HTSA has already put in place, not to mention the new special projects about to be introduced.”

New HTSA Member Profiles

Each of these new members is seen as leaders in their respective communities. They are also widely recognized as top professional integrators within the custom integration industry.

Xssentials (Denver/Aspen/Vail, CO and Jackson Hole, WY)

For more than 30 years Xssentials has enhanced the lives and lifestyles of homeowners and businesses in the Central Rocky Mountains region by providing high-quality, reliable and industry-leading customer experiences with home automation technology. Their world-class organization can bring comfort, light, communications, entertainment, safety and networks into their clients’ life… at home, at work, and beyond.

Learn more at:

Texadia Systems (Dallas, TX)

Texadia Systems is the fastest growing commercial and residential AV systems integrator in North Texas offering: Custom AV Solutions – AV Consulting – Audio Visual Design & Installation. Texadia specializes in both commercial and high-end residential solutions. From corporate boardrooms, conference rooms and collaboration spaces, restaurant and hotel solutions, to high-end residential technologies, Texadia is known for their consultative approach to understanding their client’s needs.

Learn more at:

Stereo Planet (Bend, OR)

Stereo Planet’s highly skilled team of professionals has been designing and installing the finest Audio/Video systems throughout Central Oregon region for more than 34 years. Offering a wide range of solutions including distributed audio, home theater, and home automation, Stereo Planet has been the integrator of choice for their market. Clients can review and discuss their options either in the company’s gorgeous showroom, or with a complimentary on-site consultation.

Learn more at:

New Members To Be Introduced at the HTSA Fall Conference in Chicago

These new members will be introduced to the their new colleagues as the organization comes together at the HTSA Fall Members Conference taking place October 25-27 in Chicago at the Intercontinental Chicago Magnificent Mile.

To learn more about HTSA and its many membership benefits, see:

About Home Technology Specialists of America

Home Technology Specialists of America, Inc. (HTSA), is a national association of hybrid retailers and custom integrators, who design, specify and install premier residential and commercial electronics systems. Today’s highly sophisticated technology solutions – ranging from home automation and media rooms…to lighting control systems and multi-room audio – demand a professional installation specialist to properly interface products and integrate sub-systems in the home, at work or on the go.

Based in Barrington, IL, HTSA is proudly member-owned and offers industry-best programs that both maximize the support of top technology brands and the profits of members. To learn more about HTSA, see:; or connect with us on Twitter, Facebook, and Instagram.