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LG Partners with Pratt Institute, Surface Magazine to Exhibit Digital Art

MIAMI BEACH – Nov. 25, 2014 – As part of its new public program series, global higher education leader Pratt Institute will present “Pratt Digital Arts,” an exhibition with partners LG Electronics USA and Surface magazine during Art Basel Miami Beach. The unique installation features digital artwork by Pratt students and recent graduates, curated by Pratt’s Department of Digital Arts Chair Peter Patchen. These imaging, interactive, and time-based works will be displayed on LG’s brilliant Ultra HD 4K TVs and OLED TVs from December 4-6, 2014 in The Miami Beach Edition hotel.

Select pieces in the exhibition were created for LG’s acclaimed national “The Art of the Pixel” competition, held earlier this year, that challenged students at nine of the country’s top art schools to create new digital artworks leveraging the brilliant detail and clarity of LG’s Ultra HD 4K TVs and the vibrant color accuracy of LG’s OLED TVs.  Pratt student Joseph Bui won second place in the competition for his work, titled “110 Fathoms,” which will be featured in the exhibition.  “110 Fathoms” incorporates digital scanning and photo manipulation techniques to create a dream-like portrait of a woman that suggests it was taken under water.

Miami resident and Pratt Architecture graduate student Tatiana Rodriguez’s work “When Worlds Collide” also will be featured in “Pratt Digital Arts.”  The still image suggests a mix of interstellar explosion and colorful Claude Monet painting.               

“Pratt Institute’s ongoing alliance with LG gives us another extraordinary opportunity to exhibit cutting-edge artwork created by our students and alumni,” said Ludovic Leroy, Pratt’s Executive Director of Strategic Partnerships and Institutional Support. “The works look amazing on LG’s advanced television displays, and having it exhibited at the design- and luxury-focused Miami Beach Edition during Art Basel gives us a perfect venue during one of the world’s most prestigious international art events.”

David VanderWaaal, head of marketing, LG Electronics USA said, “‘The Art of the Pixel’ competition offered talented young artists a new platform for showing their boundless creativity by providing the most technologically advanced digital canvas—our 4K Ultra HD and OLED TVs.  Pratt’s exhibition during Art Basel underscores the power of technology in advancing the arts, and as the only manufacturer to offer both display technologies, we’re thrilled to support these talented artists. We look forward to seeing all the works in Miami and what the future holds for new media art.”

“Pratt Digital Arts” runs Dec. 4-6, from 10 AM-8 PM in the lobby of The Miami Beach Edition hotel, 2901 Collins Avenue, Miami Beach, Fla.