DOVER, N.J., April 22, 2015 /PRNewswire/ — Casio America, Inc. proudly celebrates the launch of its second S Series collection with three distinct new product series: Glamorous Gold, Tribal Rose and Botanical Rose. This season’s S Series collection introduces graphic rose prints and warm metallics with a color punch. Josephine Skriver remains the face of the new S Series campaign, produced by Berger & Wild.
The S Series line uplifts the G-SHOCK brand into the contemporary fashion space for the female consumer who loves G-SHOCK watches, but feels they may be too large for her wrist. G-SHOCK continues to offer brilliant technical innovations through S-Series but now extends itself into presenting their watches as a sporty fashion accessory.
The Tribal Rose, Glamorous Gold and Botanical Rose collections made their debut at FW15 NYFW via integrations with womenswear designers Timo Weiland, Nicholas K and up and coming designer Charles Harbison.
Casio will release three S-Series watches globally to retail this April and May 2015: the new collection will embrace all the features usually associated with G-SHOCK. They are all equipped with an auto LED light with afterglow, 5 daily alarms, an hourly time signal, 1/1000 second stopwatch, countdown timer, world time with 29 time zones and are shock resistant and water resistant to 200M.
The Tribal Rose collection is available in four color ways: Black Floral, Powder Blue Floral, Red Floral, and White Floral. Each watch is beautifully styled with a floral pattern that has been MAP printed on the bands.
The G-SHOCK S-Series ana/digi introductions are also rounding out the spring assortment with a touch of gold – gold on gold, pink on gold and navy on rose gold.
The third collection to the spring/summer lineup is the Botanical Rose collection which is equipped with a 5-year battery and EL Backlight with afterglow and Flash Alert for high visibility under low-light conditions. It too is shock resistant and water resistant to 200M, and comes equipped with 2 multi-function alarms, 1/100(th) stopwatch, countdown timer, 12/24-hour time formats and 48-city world time to help keep the sporty fashionista ready for whatever comes her way. The GMDS-6900F Botanical Rose is available in two bold color ways this May: Red Botanical Rose and Green Botanical Rose.
“Following the success of our first series designed specifically for female consumers, we are excited to offer our classic styles in these new rose patterns and gold color ways,” said David Johnson, Vice President of Timepiece Division Casio North America. “We’ve reduced the case size and strap of our two most popular models for a more comfortable fit and created patterns that are geared towards the fashion forward female who is looking for an accessory that makes the personal statement, toughness and resilience that G-SHOCK is well-known for.”
The S Series collections are available at Nordstroms, Macy’s and select department stores, as well as G-SHOCK Soho NYC store, and online at www.gshock.com/s_series. Prices range from $99 to $150.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
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