Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Kramer Electronics Acquires iRule, LLC

Kramer Electronics Acquires iRule, LLC

Acquisition Includes iRule and ON Controls Product Lines,
 iRule Team Will Remain in Detroit

Jerusalem, Israel, January 3rd, 2017 — Kramer Electronics (, an industry global leader in commercial audio/video solutions, has announced today the acquisition of iRule, LLC (, a leader in cloud-based control and automation software for commercial and residential markets. In 2014, Kramer announced a partnership with iRule to deliver the ultimate control and automation technology – Kramer Control. This acquisition will enable Kramer to leverage the award-winning and highly customizable iRule software platform to best address a growing demand for advanced control and automation solutions.  

The Kramer Control platform enables integrators to deliver control of lighting, HVAC, communications, A/V and more—along with seamless worldwide connectivity, a critical asset in commercial control and automation markets, such as corporate environments, houses of worship, higher education, bars/restaurants and others.

The platform’s combination of software, hardware and cloud is the result of years of research and development, an effort that received funding from the prestigious Israel-United States Binational Industrial Research and Development (BIRD) Foundation. The BIRD Foundation recognized the platform’s high level of innovation and contribution to the IoT field.

“We are pleased to solidify our partnership with iRule and to further strengthen Kramer’s presence in room automation, control and management solutions. Kramer Control is a major breakthrough, introducing the most cutting-edge modern technologies into a world that has not changed for years,” said Aviv Ron, VP Business Development and Strategy at Kramer. “The difference is in the architecture and extensive cloud leveraging, which translates to value for both the user and installer – from the ease of use in the build and admin functions and end-user experience in a room to data capture and analytics reporting,” added Ron.

The acquisition includes the iRule brand and subsidiary division ON Controls, which offers products and services dedicated specifically for residential integrators. Co-founders Itai Ben-Gal (CEO) and Victor Nemirovsky (CTO) will remain with the company along with the sales and engineering teams at iRule, in their downtown Detroit headquarters. To date, iRule has demonstrated a high degree of success in commercial markets with major brand projects such as Best Buy corporate headquarters as well as the company’s Magnolia showrooms.

“We are excited to become part of the Kramer family, which will enable us to leverage critical resources and grow our company in order to best serve our customers, globally,” explained Itai Ben-Gal, CEO at iRule. “We are thrilled to retain our valued employees and look forward to remaining a member of the vital downtown Detroit community, bolstered by Kramer’s sizable infrastructure,” added Itai.

Learn about other key Kramer Solutions: Kramer Network, [email protected], Kramer Collaborative Classroom, and VIA Wireless Presentation and Collaboration Solutions.

For information on all Kramer products and solutions, including Sierra Video and Kramer Powered by Calibre, please visit:

Follow us on:






About Kramer

Since 1981, Kramer Electronics has been a leading player and pioneer in the Pro AV industry. With 26 global offices across six continents and support and distribution in over 100 countries, Kramer offers an extensive and innovative Pro AV solutions portfolio for Corporate, Education, Houses of Worship, Government, Live Events, Healthcare, and more. 

For over three decades, Kramer has built its reputation on strong personal relationships with its customers and providing the highest level of service and support in the industry.

Kramer has won numerous awards, including the 2013 Pioneer of AV Award at InfoComm in honor of its Founder, President & Chairman, Dr. Joseph Kramer. Kramer’s award winning analog and IP-driven solutions for collaboration, streaming and control are at the forefront of an ever-evolving Pro AV industry. Kramer’s consistent sales growth and expansion into new markets is a testament to the company’s commitment to R&D and reliance on customer feedback.

For more information, visit us at:

About iRule:

iRule is a provider of advanced control and automation technology for commercial and residential applications of all sizes. Established in 2009 and based in Detroit’s flourishing tech scene, iRule offers an intuitive, reliable and robust platform that simplifies any connected environment. 

Utilizing Apple and Android phones and tablets already familiar to millions of users and with an award-winning Wi-Fi-based platform, iRule leverages the efficiency of the cloud to let professional systems integrators deliver more features and better service to their clients.

iRule’s dedication to excellence has been recognized and awarded by industry leaders, including Google, and iRule Pro was named Control Product of the Year at the 2014 CEA Mark of Excellence Awards.

For more information, visit: