Milan, Italy – 5 April 2016 – This year, the SuperDesign Show in Milan looks to the future with an emphasis on how boundaries between old and new, traditional and futuristic, and others have become obsolete, opening the door to unlimited creativity. For the first time in its history, KEF will join the internationally renowned event and showcase its KEF OBSESSIONS design philosophy, which allows its designers to create speakers that straddle the line between sculpture and sound. The dedicated KEF OBSESSIONS booth (Superstudio Piu, Via Tortona 27, Milan at Booth space #10)was designed by industrial designer Michael Young and will be display from April 12-17.
“The SuperDesign Show is the essential showcase for design, luxury and innovation, and we’re excited to bring KEF OBSESSIONS to the event,” said Alec Chanin, president of KEF America. “Exhibiting offers us the opportunity to let thousands of consumers, designers and buyers know what makes KEF so special and is further proof of our dedication to delivering audio solutions that not only sound amazing but that also represent the epitome of modern, industrial design.”
The KEF OBSESSIONS design philosophy reflects KEF’s absolute dedication to all aspects of speaker creation. Every detail required to create a KEF speaker is painstakingly considered and evaluated, including sound quality, innovative design, new materials, premium finishes and more, all combined with total attention to detail. What KEF OBSESSIONS reflects is a never-ending push to deliver the ultimate sensory experience. This encompasses listening enjoyment through high resolution sound, a sense of luxury through touch and feel, and a feast for the eyes through beautiful and elegant design.
Within the KEF OBSESSIONS exhibit, KEF will highlight the emphasis it places on speaker design and the exquisite work of its partner designers across its various product lines which include the following:
- MUON & MUO: Design by Ross Lovegrove
- BLADE: Design by Eric Chan (ECCO Design) and KEF Design team
- REFERENCE: Design by KEF Design team
- LS50: Design by KEF Design team
- EGG: Design by Milk Design and KEF Design team
- M Series: Design by Studio F. A. Porsche
For additional information about KEF and its product portfolio, please visit http://www.kef.com.
About KEF
The company was founded in 1961 by Raymond Cooke OBE (1925–1995) and was initially headquartered in a Nissen Hut on the premises of Kent Engineering & Foundry (from where the name KEF is derived) – a metal-working company on the banks of the River Medway, near Maidstone in Kent. KEF’s ethos has always been based on the continuing quest to find new and better ways of reproducing sound. Since the company’s establishment, KEF has maintained a flair for unusual and controversial speaker engineering, design and material use. KEF has always driven innovation in sound with examples including its iconic ‘egg’, Muon and Blade speakers. KEF is a member of Gold Peak Group and its products are available in more than 60 countries. In 2011, KEF celebrated its 50th anniversary and now the company continues its commitment to building on its strong heritage. Visit: http://www.kef.comfor more about KEF and its products.
All information provided is subject to change without notice. Any prices quoted are recommended retail and include VAT where applicable. KEF, Tangerine Waveguide, and Uni-Q are registered trademarks. All rights reserved.
