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Just Add Power Welcomes Brian Sandifer as Regional Sales Director for Southern U.S.

LARGO, Fla. — March 15, 2018 — Just Add Power (J+P), the leader in Ultra HD over IP, continues its focus on customer service with the appointment of Brian Sandifer as regional sales director covering the southern U.S. In his new role, Sandifer will be responsible for the management of existing dealer partners and for the development of new business. Sandifer is based in Tampa, Florida, and reports to J+P Sales Team Manager Taft Stricklin.

“Just Add Power strives to ensure we staff our sales team with knowledgeable pros who have a long history in the industry on both the product development and design sides,” said Stricklin. “Brian’s expertise, experience, and relationships will be a boon for our sales organization and our customers alike.”

With nearly 20 years in the CE industry, Sandifer has amassed a wealth of experience within the integration-manufacturer space in CEDIA and AVIXA. Before joining J+P, Sandifer spent 13 years at Onkyo USA, where he oversaw the technical team and helped steer product development. In his position at Onkyo USA, he took on a multitude of responsibilities, from supporting dealers on technical design to building new products. He also garnered hands-on customer service skills as a project manager for a high-end installation firm. He holds a Bachelor of Science in business administration with a concentration in management from the University of North Carolina at Charlotte.

“Just Add Power continues to take bold steps into the video over IP arena, making the company a well-known industry innovator that delivers on the customer expectation of flawless video experiences,” said Sandifer. “This position is an incredible opportunity to be a part of that conversation and to help customers integrate solutions that create ease and excitement for end users.”

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About Just Add Power (J+P) 

Just Add Power (J+P) was founded in 1992 by a group of former employees from the IBM Corporation. The motivation behind the company and the name was to come to the market with applications that totally support customers, their investment, and are easy to use. With the 2009 introduction of the HDIP™ solution for distributing HDMI® over IP networks, the company has become well known across many new markets.

The J+P design and manufacturing philosophy is evolutionary, not revolutionary. For example, customers who invested in our solution in 2009 can still purchase new transmitters and receivers today to expand and maintain their system. J+P takes pride in having created an infrastructure that can be sustained and manufactured reliably for many years, making improvements through free firmware updates. When the company adds features that can’t be done through firmware alone, it builds new hardware with an eye towards backwards compatibility. The J+P evolutionary product design philosophy ensures the protection of the customers’ investment and increases system value over time.

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