IK Multimedia and Petra® Form Partnership

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EDMOND, Okla. — Petra Industries, the consumer electronic industry’s accessory authority, has partnered with IK Multimedia to incorporate their musical expertise, by way of their outstanding products, to the Petra lineup.

20 years ago IK Multimedia set out to create a format that could recreate the musical sound you get from classic mediums and convert it to digital, and fortunately for professional and novice musicians alike they succeeded. Their motto of “Musicians First” means that their engineers, designers, etc. are musicians first and foremost, so they only design products that they would be happy using. That is why Petra has added 14 of their SKUs to their catalog, including microphones, guitar interfaces for tablets, microphone adapters for smartphones and more.

“IK Multimedia has a dedication to the musician and their products reflect this commitment,” said Tate Morgan, Petra President. “They are a welcome addition to our expansive accessory options and include products that are certain to meet many needs of our dealers.”

To see these products and all of Petra’s 20,000 products, visit www.petra.com.

About Petra

Representing more than 500 leading brands, Petra is the industry’s accessory authority. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought after add-ons for every category of consumer electronics are stocked at Petra’s massive distribution center. The company was founded in 1985 with a focus on and passion for accessories. Today, Petra is so much more: serving every segment of retail with the hottest products. Petra is a member of CEA, CEDIA CTIA and NACS. For more information on Petra, visit www.petra.com or call 1-800-443-6975.

About IK Multimedia

IK Multimedia is a computer music technology company that offers a diverse range of affordable and easy-to-use music production tools with great sound quality and a realistic look and feel. With millions of installations worldwide, the IK range has been adopted by musicians of every level, from beginners to professionals, to gain access to high-end, studio-quality gear from their computers or mobile devices. iPad is a trademark of Apple, Inc., registered in the U.S. and other countries. All other trademarks are property of their respective owners.

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