New exclusive fabric lines provide deeper options for blending technology and design
Pearl River, NY – December 1, 2021, – Hunter Douglas, the world’s leading manufacturer of custom window treatments, has expanded its substantial portfolio of fabrics to include exclusive collections from two esteemed artists: San Francisco-based textile designer Seema Krish and New York City-based visual artist Marcie Bronkar. The Design Studio™ Featured Artist series provides thoughtfully designed textiles that can be used across a variety of shading projects to complement the connected home.
As the worlds of home technology and interior design continue to merge, Hunter Douglas is paving the way with a portfolio of products that offers the design aesthetic homeowners and designers are looking for, while also offering the convenience and interoperability that automated shading provides. As integrators continue to tackle the learning curve presented by the design-forward automated shade category, the customization options of the Hunter Douglas portfolio invite homeowners, integrators, and designers to synergize and find the perfect solution – without compromising on style or functionality.
“We often hear there can be a disconnect between designers and integrators when it comes to talking about technology in the home, and Hunter Douglas serves as the perfect bridge to open the conversation. Members of our Custom Integrator Program have found that our vast collection of fabrics and designs, along with our PowerView platform, helps designers understand how the shades complete the connected home experience. The new Design Studio line adds another selling point to an integrator’s toolbox,” said Maren Gehling, National Sales Manager, Custom Integrators.
The new Design Studio collections perfectly complement and coordinate with the Design Studio Core Fabric Line and the entire assortment of Hunter Douglas window treatments. Both Seema Krish and Marcie Bronkar’s collections are fully customizable and offered with a variety of operating systems including PowerView® Automation hardware.
Meet the Designers
With a deep love of travel, Seema Krish’s Artisanal Craftsmanship collection of seven fabrics borrow from the vibrant cultures and scenic beauty encountered in her journeys around the world. Rooted in heirloom hand-craft techniques together with modern processes, her designs are infused with vivid colors and striking dimensional beauty that delight the senses and make a bold style statement. “I have been fortunate to experience many places around the world, and I find it’s always the light that inspires me,” says Krish of her collection.
Marcie Bronkar draws inspiration from historical period artwork and objects, reinterpreting them with a modern twist that forms the basis of her seven fabrics. Her collection features highly stylized patterns and nuanced colorways that pay homage to their historical roots while beautifully integrating with today’s more contemporary traditional décor. “I feel a responsibility to interpret historical design in a modern way, so it can live in a modern home,” says Bronkar.
Blending Technology & Design
In addition to providing the most extensive design and fabric options on the market, Hunter Douglas is also committed to helping integrators drive business in the custom shading category. The Hunter Douglas Custom Integrator Program has been designed to include the resources and specialized support integrators need to properly specify automated window treatment solutions and confidently start blending the world of technology and design.
When integrators join the CIP, they have immediate access to technical training and sales support to help them succeed in adding this product category. Members of the program also gain access to the robust portfolio of design options including the new Design Studio™ collections and over 20 shade styles compatible with PowerView® Automation and PowerView+, including the popular Designer Roller Shades, Silhouette® Window Shadings, flagship Duette® Honeycomb Shades, and more.
Authorized smart home integrators can learn more about the Hunter Douglas Custom Integrator Program here.
About Hunter Douglas
Hunter Douglas Inc., headquartered in Pearl River, NY, is the leading manufacturer and marketer of custom window treatments in North America and a major manufacturer of architectural products. Get details at www.hunterdouglas.com or call 1-800-274-2985.
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