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Hisense Cuts the Ribbon for Product Showroom at USA Headquarters in Atlanta

SUWANEE, Ga. (October 12, 2017) Hisense, a global leader in premium television technology and appliances, announces the opening of their brand-new showroom in their Atlanta based U.S. headquarters. The opening was celebrated with an event where local community members were invited to see the new space, get to know the brand and participate in a raffle to benefit the American Red Cross’s disaster relief fund. 

“We are thrilled to have our U.S. home base here in Suwanee, and to celebrate this grand opening with members of the local community,” says Jerry Liu, CEO of Hisense USA. “As our brand grows, we look forward to deepening our ties with the local organizations here, including the Gwinnett Chamber of Commerce.” 

The new showroom is nearly 5,000 sq. ft. and was designed to showcase Hisense’s latest technology innovations across the TV and Home Appliance departments as well as the company’s many sports sponsorships which include U.S. Men’s, Women’s and Youth Soccer, FIFA’s 2018 World Cup and NASCAR’s Joe Gibbs Racing. The showroom is outfitted with Hisense’s soon-to-launch 100” Laser TV, premium refrigerators, wine coolers, and TVs ranging in size, and show off much of Hisense’s capabilities, including many products that aren’t on the market yet.

Hisense execs cut the ribbon to the new Atlanta showroom.

“Metro Atlanta is the tech hub for the southeast U.S., which is why Hisense chose the region for their Americas headquarters over a decade ago,” says Nick Masino, Chief Economic Development Officer – Partnership Gwinnett. “We are thrilled to have Hisense here, contributing to that, we look forward to working with them in the years ahead and for their continued success and growth.” 

Hisense USA resides in Atlanta; however, the multinational company sells products in over 130 countries, with a global headquarters in Qingdao, China.  Hisense is well known as the world’s third largest TV manufacturer and the number one television manufacturer in China for over 14 years and is now aggressively expanding in the United States.  Hisense televisions and appliances, which offer premium technology at accessible prices, have been well-received by U.S. consumers and the company achieved its most successful sales month ever in Q2 2017. 

In addition to their Atlanta home, Hisense has three R&D facilities across North America in San Jose, CA, NJ and Toronto, Canada; business offices in Toronto and Mexico City, Mexico and a production facility in Rosarito, Mexico.

About Hisense USA Corporation and Hisense Company Ltd.

Hisense USA Corporation offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Manufactured and distributed across North America, Hisense USA Corporation’s product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers. 

Hisense Company Ltd. is a multinational consumer technology manufacturer and one of the largest television brands in the world with the No. 1 TV share position in China for 14 consecutive years. The Company is committed to advancing the consumer technology industry across North America and has dedicated R&D centers in Atlanta, GA; San Jose, CA; and Toronto, Canada to enable localized product development and innovation.

Hisense products are available globally in over 130 countries and regions, with production facilities in China, South Africa, Czech Republic and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and Southeastern Asia.